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News & Analysis

Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

September 17, 2018September 16, 2018 by Stephanie Miles

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Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.

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GetFiveStars Expands Its Capabilities, Rebrands as GatherUp

September 17, 2018September 17, 2018 by Joseph Zappa

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GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.

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Street Fight Daily: What Ad Tech Consolidation May Look Like, GetFiveStars Rebrands as GatherUp

September 17, 2018September 17, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… What Ad Tech Consolidation Will Look Like… GetFiveStars Expands Its Capabilities, Rebrands as GatherUp… Mary Meeker Is Leaving Kleiner Perkins…

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On-Demand Local Services: The End of SMB Advertising as We Know It?

February 9, 2015February 27, 2015 by Mike Boland

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On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…

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Are You Ready for the ‘Geosocial’ Revolution?

January 30, 2015January 30, 2015 by Anthony Longo

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Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]

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Is There Such a Thing as ‘Too Local’ in SEO?

January 29, 2015February 27, 2015 by Larry Alton

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All things in moderation, including your geo-targeting. There are some instances where every single business should embrace local strategies, but if you go too local, you might miss out on some great clients and projects…

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#LDS15 VIDEO: How Big Data is Transforming Small Business

March 26, 2015March 26, 2015 by April Nowicki

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In a panel at Street Fight’s Local Data Summit in Denver earlier this month, companies discussed their approaches to helping small and medium-sized businesses analyze and use their own data…

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Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

March 26, 2015March 27, 2015 by Steven Jacobs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…

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Local Startups Need to Focus Less on Consumers, More on Businesses

March 25, 2015March 31, 2015 by Steven Jacobs

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Founders mistakenly interpret the investment thesis of the local technology industry — the billions in local spending moving onto digital networks — and see a chance to rethink the way we buy before fully considering the vast changes occurring in the way the supply side of the market operates.

News & Analysis

5 Tools for Location-Based Audience Profiling

March 25, 2015May 22, 2015 by Stephanie Miles

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With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…

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#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”

March 25, 2015March 25, 2015 by April Nowicki

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In a presentation at Street Fight’s Local Data Summit, technologist Chris Dancy spoke about the blurring lines between privacy and convenience: “If your life is a platform, how you live your life is going to become very important.”

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Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

March 25, 2015March 25, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…

News & Analysis

How Packaged Goods Companies Use Location to Market on Mobile

March 24, 2015November 2, 2015 by Annie Melton

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The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…

Commentary

Lessons Learned While Building a Hyperlocal Startup

March 24, 2015May 22, 2015 by Nick Hughes

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I recently asked our sales team what they thought about serving the local market. I drilled down on what it’s like to build a hyperlocal company in today’s ever-connected world and how to best handle the inherent challenges of this unique customer base…

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#LDS15 VIDEO: Payments, Panels, and the Push for Mobile Attribution

March 24, 2015 by April Nowicki

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Offline attribution has become one of the defining challenges of the mobile advertising industry. Consumers are often using their devices to purchases in stores — not online — creating a measurement headache for brands and media buyers.

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