News and Analysis

News & Analysis

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

News & Analysis

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

News & Analysis

TripAdvisor Wants to Become Your Social Media Network for Travel

by Kate Talerico Share this  
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What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.

Commentary

Commentary

What Google’s Entry Into the Home Services Space Means for Local

by Todd Wasserman Share this  
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Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?

Commentary

Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests

by Manpreet Singh Share this  
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Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…

Commentary

Livestreaming and Local: Tech’s Next Collision?

by Mike Boland Share this  
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Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…

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Streets Ahead

Google’s Cities Initiative and the Ownership of Local Data

by Damian Rollison Share this  
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Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

News & Analysis

Here’s What Small Businesses Really Want From Marketing Tech

by Liz Taurasi Share this  
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Street Fight recently caught up with the National Small Business Association’s Molly Day to talk about small business owners’ still-mixed relationship with the tech industry and what they are looking for in marketing products…

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Sponsored Post: Using Analytics to Optimize a PPC Campaign

by The Editors Share this  
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When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…

News & Analysis

Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…

News & Analysis

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing

by Steven Jacobs Share this  
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What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…

News & Analysis

5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies

by Stephanie Miles Share this  
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Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…

News & Analysis

Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting (AdWeek)… India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)… E.U. Charges Google With Violating Antitrust Laws (New York Times)…

News & Analysis

xAd CEO: Forget Mobile — Location is the New Category for Marketers

by Steven Jacobs Share this  
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New York-based xAd has doubled its annual revenue in each of the past two years, expanding to London, China and India. We recently caught up with Dipanshu “D” Sharma, chief executive at xAd, to talk about mobile, data and why location is becoming the new category…

Commentary

5 Ways You’re Doing Mobile Wrong

by Michael Baer Share this  
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For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…

News & Analysis

Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KKR Investor Group Nears Deal for Ticket Monster (Wall Street Journal)… Small Businesses Are So-So About Social (eMarketer)… Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Dea (MediaPost)…

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