News and Analysis

News & Analysis

New Hires at Uber, JumpCrew, Freckle IoT

by Geoff Michener Share this  
Share this:

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.

News & Analysis

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…

News & Analysis

Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade

by Anna Kramer Share this  
Share this:

Programmatic in the digital world promises marketers the right person and message at the right time and price. “We’re taking that technology, and then applying it not to re-serving digital ads through a DSP, but serving ads into a consumer’s mailbox,” said PebblePost Chief Growth Officer Geoff Dodge.

Commentary

Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
Share this:

The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

Commentary

Is there a Local Marketing Play for Snapchat?

by Mike Boland Share this  
Share this:

Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…

Commentary

3 Principles Every Early Stage Startup Needs To Know

by Nick Hughes Share this  
Share this:

There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

Latest Posts

Sponsored Content

Sponsored Post: Brand and Agency Leaders Gather to Talk Media Buying for Mobile Media Summit Upfront @ Internet Week 2015

by The Editors Share this  
Share this:

Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is heading to New York City for the 6th annual Mobile Media Summit Upfront @ Internet Week, May 18 at the legendary IAC Building. With a who’s who of digital advertising in attendance, it’s the place to talk mobile during […]

News & Analysis

MyTime Raises $9.25M More to Push Into Back-Office Software

by Steven Jacobs Share this  
Share this:

In addition to funding, the San Francisco-based MyTime is announcing a deeper push into back-office software to compete with Booker, MindBody and others.

Commentary

3 Principles Every Early Stage Startup Needs To Know

by Nick Hughes Share this  
Share this:

There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

News & Analysis

Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO

by Steven Jacobs Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…

News & Analysis

Think Beyond Marketing: Embrace the Connected Local Economy

by Steven Jacobs Share this  
Share this:

As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago. What’s emerging is a connected local economy.

News & Analysis

DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery

by Annie Melton Share this  
Share this:

Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…

News & Analysis

Street Fight Daily: Google’s Coming Mobile-geddon, Yelp Wins in Court

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Making a Giant Change This Week That Could Crush Millions of Small Businesses (Business Insider)… Court Prevents Yelp from Turning Over User Data (Hill)… Foursquare Turns To Location Data For Revenue, Joining Crowded Field (Marketing Land)..

Commentary

5 Ways Starbucks Turns a Global Business Into a Local Brand

by Mohannad El-Barachi Share this  
Share this:

When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…

Sponsored Content

Sponsored Post: CU New Venture Challenge Completes 7th Season

by The Editors Share this  
Share this:

The University of Colorado program’s year-long schedule includes cross-campus events to help teams refine their ability to pitch, perfect their business model, and connect with other entrepreneurial minded members of the university…

News & Analysis

LBMA Podcast: xAd’s Global Blueprints, ShopperTrak Partners With Shopkick

by Asif Khan Share this  
Share this:

On the show: MedNav tries to be the OpenTable for medical appointments; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; StudioTime tries to be the AirBnB of recording studios; Christophe Remillet of OneVisage…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.