News and Analysis
Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers
Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.
Latest Posts
Street Fight Daily: Yelp Looks for Buyer, Uber Bids on Nokia Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Reportedly Explores a Sale — Could Priceline Be a Fit? (Street Fight)… Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service (New York Times)… Google Integrates Food Ordering Into Search Results For Restaurants (TechCrunch)…
Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…
Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation