News and Analysis

News & Analysis

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

News & Analysis

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

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Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.

News & Analysis

Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…

Commentary

Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

Commentary

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

by Manpreet Singh Share this  
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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

Commentary

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

by Lara Mehanna Share this  
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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

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News & Analysis

Yelp Reportedly Explores a Sale — Could Priceline Be a Fit?

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Yelp may be on the auction block. In addition to the usual suspects, one less likely company stands out as a potential candidate: Priceline Group, the new owner of OpenTable.

News & Analysis

Openings and New Hires at Verve Mobile, UpCity, xAd,Truecaller

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in local — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Brad Herman – Verve Mobile Verve Mobile announced the appointment of its first chief business development officer, Brad Herman. The announcement […]

News & Analysis

LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

by Asif Khan Share this  
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On the show: Samsung in Italy uses VR to transport sick kids to Movieland; Signpost and Unacast raise money; Westfield launches their own OOH network in their Australian malls; Pepsi’s innovative Naked Juice bike path marketing…

News & Analysis

Street Fight Daily: Yelp Looks for Buyer, Uber Bids on Nokia Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Reportedly Explores a Sale — Could Priceline Be a Fit? (Street Fight)… Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service (New York Times)… Google Integrates Food Ordering Into Search Results For Restaurants (TechCrunch)…

Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
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The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

News & Analysis

Street Fight Expands Research Department, Adds Former Gigaom Analyst

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David Card has joined Street Fight to head up our research arm, Street Fight Insights. Card was most recently VP of research at Gigaom and previously held senior level positions at Forrester Research, Jupiter Research, and IDC…

News & Analysis

Banjo Raises $100M to Put Your Tweet (and More) on the Map

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Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

News & Analysis

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…

News & Analysis

Groupon Tries to Move Beyond Reputation for Discounts

by Steven Jacobs Share this  
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At six years old, Groupon is younger than its earnings report would suggest. It’s first quarter, which saw the sale of a cornerstone asset in Asia and a continued reboot at home, captures the clutter of a surprisingly large business in transition…

News & Analysis

6 Tools Restaurants Can Use to Offer Mobile Ordering

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Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders…

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