News and Analysis

News & Analysis

New Hires at S4M, Uberall, Tremor Video

by Geoff Michener Share this  
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Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

News & Analysis

Raise Report: Frontify, Instacart, Machinify Score New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.

News & Analysis

Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….

Commentary

Commentary

Small Businesses Aren’t Afraid of Amazon — And You Shouldn’t Be Either

by Dax Dasilva Share this  
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Yes, Amazon is a giant. But as long as you continue to innovate and keep your hand on the pulse of independent business needs, it’s not going to kill your business. Here’s why.

Commentary

Why All SMBs Need an Ecommerce Strategy

by Joe Morsello Share this  
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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

Commentary

Why All Brands Need to Prepare for the Localization of Marketing

by Rob Reed Share this  
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In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

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News & Analysis

#SFSW15: Inside the Local Services Land Grab

by Caitlin Maynard Share this  
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The local service industry has exploded in recent years as investors pour billion into companies creating new ways for consumer to transact with plumbers, painters and other service professionals. But even today, service professionals still rely mostly on word of mouth to find leads and get new jobs.

News & Analysis

#SFSW15: How Pinterest, Twitter and Nextdoor Think About SMBs

by Caitlin Maynard Share this  
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A new generation of social media giants are betting big on Main Street. During the morning session of Street Fight Summit West in San Francisco, representatives from Twitter, Pinterest, and Nextdoor discussed programs designed to engage small businesses within local communities for future generations of the web.

News & Analysis

Why Cross-Device Matching Will Transform the Mobile Advertising Industry

by Liz Taurasi Share this  
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Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.

News & Analysis

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…

News & Analysis

With New ‘Deep Linking’ Integration, You Can Now Order an Uber via Foursquare

by David Hirschman Share this  
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Local recommendations platform Foursquare is debuting a fresh set of these so-called “deep links,” with an integration through smart-connection platform Button that will allow users that develop intent to visit a nearby venue to seamlessly order an Uber cab to take them there…

News & Analysis

How to Assess Demand for a Hyperlocal Platform

by Stephanie Miles Share this  
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Here are five examples of ways that hyperlocal vendors have assessed demand for their products or services and used that information to better refine the platforms they developed…

News & Analysis

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

Commentary

Studies Find More SMBs Want to Manage Their Own Social Media

by Joe Morsello Share this  
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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

News & Analysis

How Worldnow Plans to Rev Up Revenue for the Local Media Consortium

by Tom Grubisich Share this  
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The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. A big part of the strategy is new LMC member Worldnow, which sells advertising across 450 media sites reaching 81% of U.S. households…

News & Analysis

LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

by Asif Khan Share this  
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On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; CHOZ app; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada…

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