News and Analysis

News & Analysis

Semcasting Offers Proof of Performance with New Attribution Platform

by Stephanie Miles Share this  
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Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

News & Analysis

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

News & Analysis

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

Commentary

Commentary

Local Publishers: Take Back Control of Your Brand

by Scott Barnett Share this  
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The announcement of the Digital News Initiative partnership with Google is yet another step backwards for publishers. If they would just consider how they operated their own platforms before the 1990’s they will realize that Google, Facebook and other current tech platforms owe them nothing.

Commentary

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

by Mo Yehia Share this  
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In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).

Commentary

Small Businesses Aren’t Afraid of Amazon — And You Shouldn’t Be Either

by Dax Dasilva Share this  
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Yes, Amazon is a giant. But as long as you continue to innovate and keep your hand on the pulse of independent business needs, it’s not going to kill your business. Here’s why.

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News & Analysis

With New ‘Deep Linking’ Integration, You Can Now Order an Uber via Foursquare

by David Hirschman Share this  
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Local recommendations platform Foursquare is debuting a fresh set of these so-called “deep links,” with an integration through smart-connection platform Button that will allow users that develop intent to visit a nearby venue to seamlessly order an Uber cab to take them there…

News & Analysis

How to Assess Demand for a Hyperlocal Platform

by Stephanie Miles Share this  
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Here are five examples of ways that hyperlocal vendors have assessed demand for their products or services and used that information to better refine the platforms they developed…

News & Analysis

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

Commentary

Studies Find More SMBs Want to Manage Their Own Social Media

by Joe Morsello Share this  
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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

News & Analysis

How Worldnow Plans to Rev Up Revenue for the Local Media Consortium

by Tom Grubisich Share this  
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The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. A big part of the strategy is new LMC member Worldnow, which sells advertising across 450 media sites reaching 81% of U.S. households…

News & Analysis

LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

by Asif Khan Share this  
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On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; CHOZ app; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada…

News & Analysis

Street Fight Daily: Google Unveils New Ad Targeting Tools and Mobile Upgrades

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More (TechCrunch)… Here’s What Marketers Need to Know About Google’s Mobile Upgrades (AdWeek)… Are Wearables the Next In-Store Shopping Buddies? (eMarketer)…

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

News & Analysis

Juice Mobile CEO: Beacons Will Make Location ‘Honest’

by Liz Taurasi Share this  
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Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”

News & Analysis

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

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