News and Analysis
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
Commentary
Local Publishers: Take Back Control of Your Brand
The announcement of the Digital News Initiative partnership with Google is yet another step backwards for publishers. If they would just consider how they operated their own platforms before the 1990’s they will realize that Google, Facebook and other current tech platforms owe them nothing.
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Street Fight Daily: Mobile Web Market to Triple, Facebook Adds Critics’ Restaurant Reviews
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat) Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce […]
Why Local Search Is the Key to Groupon’s Turnaround
As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…
Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Overvalued in Silicon Valley, but Don’t Say ‘Tech Bubble’ (New York Times)…
Uber Hard at Work on Effort to Replace Drivers With Machines (Pando)… How Everyone Gets the ‘Sharing’ Economy Wrong (Wall Street Journal)…
Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)
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