News and Analysis

News & Analysis

Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

by Anna Kramer Share this  
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For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend.

News & Analysis

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…

News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

Commentary

Commentary

Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

by Parag Jain Share this  
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The recent California Labor Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.”

Commentary

So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
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Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

Streets Ahead

Study Finds Consumer Search Preferences Depend Heavily on Type of Business

by Damian Rollison Share this  
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A few categories like restaurants, physicians, and beauty salons consistently capture the greatest volume of searches, stretching out into a long tail of lower-volume searches for occasional needs like roofing, chiropractors, and house cleaning.

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News & Analysis

Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…

News & Analysis

The Connected Local Economy: A New Way to Understand Innovation in Local

by Steven Jacobs Share this  
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As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago.

Commentary

What the Rise of Slack and HipChat Mean for Small Business

by Mark Sullivan Share this  
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On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…

News & Analysis

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

News & Analysis

With New Software, Apple Looks to Bring Together Local Search and Commerce

by Steven Jacobs Share this  
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Apple showed off updates to its three operating systems Monday, announcing improvements to Apple Pay, Maps and Passbook that have implications for the local search and commerce sectors…

News & Analysis

How 10 Top Media Execs Think About Audience and Engagement

by Tom Grubisich Share this  
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Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…

News & Analysis

Street Fight Daily: Apple’s New Software, Facebook Hands Out Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Software, Apple Looks to Bring Together Local Search and Commerce (Street Fight)… Facebook Is Handing Out Free Beacons to Retailers (Recode)… Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links (Search Engine Land)…

Commentary

Can Home Services Really Be Uber-ed?

by Todd Bairstow Share this  
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Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

News & Analysis

5 Ways Mobile Is Improving the In-Store Shopping Experience

by Stephanie Miles Share this  
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Hyperlocal tech has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. Here are five examples of ways that hyperlocal technology is being utilized in stores right now…

News & Analysis

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires Beauty Salon And Spa Booking Startup (Chicago Business Journal)… Takeout Giant Delivery Hero Raises Another $110M at Over $3.1B Valuation Ahead of IPO (TechCrunch)… Google Misses Out on Apple’s Slice of Mobile Transactions (Wall Street Journal)…

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