News and Analysis

News & Analysis

Street Fight Daily: Facebook Releases Attribution Tool, The Cutting Edge of E-Commerce: People-Based ID

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook Attribution Now Available to All Advertisers… Biggest Tech Trend for eCommerce in 2019: People-Based Identity… Privacy, Accuracy Hinder Voice Commands…

News & Analysis

New Hires at S4M, Uberall, Tremor Video

by Geoff Michener Share this  
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Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

News & Analysis

Raise Report: Frontify, Instacart, Machinify Score New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.

Commentary

Commentary

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

by Nicole Spector Share this  
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More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

Commentary

INFOGRAPHIC: The Complex SMB Marketing Ecosystem

by Lorren Elkins Share this  
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As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

Commentary

Why Social Recommendations Are Vital for Local Online Marketplaces

by Yoav Schwartz Share this  
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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

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News & Analysis

Street Fight Daily: Google’s Mobile Web Ambitions, Routific Gives Tech to SMBs

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Made A Secret Acquisition To Get You To Stop Using Apps Because It Makes Most Of Its Money From Search (Business Insider)… Routific’s Route Optimization Tools Help Local Businesses Offer On-Demand Delivery (TechCrunch)… Meet the Startup Drawing Maps for Foursquare, Pinterest and Mapquest (Fortune)

News & Analysis

Is Yelp’s Slowing Growth a Function of Mobile’s Adolescence?

by Steven Jacobs Share this  
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The apparent slowdown in Yelp’s growth does not necessarily reflect the value of the company to consumers or advertisers. Instead, it exposes the growing pains of the mobile ecosystem.

News & Analysis

Report: Local Merchants Embrace Digital, but Need Plenty of Help

by David Card Share this  
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In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

News & Analysis

Washington Post’s Gazette Community Sites Were Stuck in a Print Past

by Tom Grubisich Share this  
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I was shocked to hear last week that Jeff Bezos’ Washington Post was closing its Gazette community news sites in suburban Maryland. But if I had been paying closer attention to the fast demographic and lifestyle changes in those suburbs, it might have seemed a little more obvious.

News & Analysis

Street Fight Daily: Court Deals a Blow to Uber’s Biz Model, Airbnb Seeks $1 Billion

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… So, About that Uber Ruling (TechCrunch)… Airbnb Is Said to Seek $1 Billion More in Financing (New York Times)… Square’s Restaurant Delivery App Caviar Rolls Out Fastbite Service in New York (Venture Beat)…

Commentary

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

by Lara Mehanna Share this  
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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

MULO & Meta & An Amazing Speaker Line-up! StreetFight
News & Analysis

#SFSW15 VIDEO: 3 Companies That Are Rethinking Brick-and-Mortar Business

by Joseph Zappa Share this  
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The web is not a just a place for offline business to wrangle consumers anymore. Increasingly, technology is changing the way we actually build businesses in the real world. Representatives from a trio of companies that are revolutionizing the way their industries do business in the physical marketplace came together at Street Fight Summit West earlier this month to share their success stories.

News & Analysis

Street Fight Daily: Snapchat Capitalizes on Local, Uber Nabs Ex-Google Maps Chief

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Turns Geofilter Digital Stickers Into Revenue Source (LA Times)… Uber’s Ambitions Grow as It Hires Google’s Former Mapping Boss (Skift)… Starbucks Mobile Ordering Expands To 21 More States, Now Live In Over 4,000 Stores (TechCrunch)…

News & Analysis

5 Ad Tools for Targeting Consumers Based on Offline Behavior

by Stephanie Miles Share this  
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Offline behavioral data is becoming easier for businesses to track and manage thanks to a growing number of advertising marketplaces. Here are five examples of tools that brands can use to target consumers based on their offline behaviors or activities…

News & Analysis

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

by Joseph Zappa Share this  
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At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…

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