News and Analysis
Street Culture: AvePoint CMO on Continuous Learning and Making the Sale
AvePoint, a Jersey City-based tech company that helps migrate, manage, and protect Office 365 data, has a classic two-people-in-a-garage backstory. The founders, Tianyi Jiang and Kai Gong, built their first product in a local public library, and the company has now grown to about 1,500 employees.
Survey: Marketers Toss Out Valuable Location Data
What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.
Are Holiday Campaigns Launching Too Late in the Season?
Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.
Commentary
Did Apple Just Solve Deep Linking?
One of the coolest things to come out Apple’s September product event was 3D Touch, which lets users indicate levels of intent based on how hard they press apps and links. Beyond the gadgetry of 3D Touch, one thing hasn’t been said: This is essentially deep linking, an area that will be a key battleground in local. 3D Touch could preempt the deep linking dilemma by peeking deep within other apps — a lighter and more elegant solution I’m calling “deep previewing.”
How the Marketing of SMB Marketing Services is Evolving
The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.
Executive Survey: What’s Hot and What’s Not in the Connected Local Economy
Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.
Latest Posts
6 Tools for Linking Digital Marketing Efforts to Offline Sales
Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…
Street Fight Daily: AOL Takes Over Microsoft Display Ads, Uber Acquires Bing Mapping Assets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL in Deal With Microsoft to Take Over Display Ad Business (New York Times)… Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees (TechCrunch)… Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (Ad Age)…
Street Fight Daily: Report Slams Google Search, Airbnb Raises $1.5 Billion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study Suggests Google Harms Consumers by Skewing Search Results (Wall Street Journal)… Airbnb Worth $25.5 Billion After Raising a Massive $1.5 Billion Round (Business Insider)… Lyft Acqui-Hires The Team From Messaging App Leo To Improve Location And Other Features (TechCrunch)
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Beyond Likes: Win Hearts with Emotional Marketing