News and Analysis

News & Analysis

Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M

by Kate Talerico Share this  
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Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.

News & Analysis

RhythmOne Introduces Linear TV Attribution Partnership with Placed

by Anna Kramer Share this  
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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

News & Analysis

Google Local Services Reportedly Expand to Canada, Signaling Rapid Growth

by Joseph Zappa Share this  
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Launch in 2015 in Silicon Valley’s home court, Local Service Ads have since expanded to a whopping 90 markets in the U.S. and are now making their way abroad, where searches for local services are abundant.

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Commentary

On-Demand and Deep Linking Becoming More Deeply Linked

by Noah Elkin Share this  
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The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

Commentary

How Multi-location Brands Can Keep Up with the Push for On-Demand

by Mark Lerner Share this  
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In the era of UberRUSH, Postmates, DoorDash, and others, every business with an in-house delivery fleet is feeling the pressure to provide the same kind of on-demand delivery experience. The driving force behind the demand for on-demand is time, or the perceived lack thereof. Consumers have shown they will pay a premium to save it.

Commentary

Square Deal: Payments Startup Passes First Test as Publicly Traded Company

by Noah Elkin Share this  
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Square made its debut on the public markets yesterday. After its much-commented-on offering price of $9 per share, which some took as a shot across the bow for unicorn startups, the Jack Dorsey-helmed payments firm surged more than 45 percent in its first day of trading. The pressure may be off Square momentarily, but it won’t stay that way for long.

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News & Analysis

5 Dashboards for Monitoring Nearby Social Content

by Stephanie Miles Share this  
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Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

News & Analysis

Bringg CTO: Delivering On-Demand Experiences ‘Never Existed Before’

by Joseph Zappa Share this  
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The emergence of on-demand applications has set a new standard for convenience that has left existing companies struggling to keep up with on-demand startups. Street Fight recently caught up with Bringg’s CTO Lior Sion to talk about the market opportunity for local on-demand.

News & Analysis

Street Fight Daily: The Evolution of Groupon, Target Tests Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Rise, Fall, and Improbable Comeback Strategy of Groupon (Eater)… Target Testing Beacons to Provide In-Store Shoppers Coupons, Recommendations (Minneapolis StarTribune)… Instacart Makes Its First Acquisition With “Acqui-hire” Of App Maker Wedding Party (TechCrunch)…

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

by Neal Polachek Share this  
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Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

News & Analysis

6 Strategies for Growing a Business Using App Analytics

by Stephanie Miles Share this  
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Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.

News & Analysis

Street Fight Daily: Google Beacons Could Transform Local Biz, Instagram’s New API

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google Beacons Could Transform Local Business (Search Engine Land)… You’re About To See More Instagram Ads Thanks To Its New API (The Next Web)… The Agency View on Vox Media: ‘The Modern-Day Condé Nast’ (Digiday)…

News & Analysis

5 Name-Your-Price Platforms for Local Merchants

by Stephanie Miles Share this  
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Rather than running storewide sales and discounting more products than necessary, some businesses are taking advantage of name-your-price platforms to sell their goods at whatever price customers are willing to pay.

News & Analysis

As McClatchy Goes All In on Digital, Stock Price Sags Further

by Tom Grubisich Share this  
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In the past several weeks, McClatchy stock has hit record lows — falling from about $5 a year ago to around 80 cents per share now. Why is there such a mismatch between the smart steps the company is taking in digital and its financial performance?

News & Analysis

Street Fight Daily: Yahoo Acquires Polyvore, Microsoft Invests $100 Million in Uber

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Snags Social Commerce Site Polyvore (Wired)… Microsoft to Invest $100 Million in Uber (Seattle Times)… Attention, Shoppers: Shopping With a Store App Means You’ll Visit More and Stay Longer (Venture Beat)…

Commentary

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

by Lynn Tornabene Share this  
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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

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