News and Analysis

News & Analysis

Publishers, Advertisers Turn Focus to In-App Mobile Video

by Anna Kramer Share this  
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Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.

News & Analysis

Targeting Procrastinators Could Lead to Holiday Retail Wins

by Stephanie Miles Share this  
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Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.

News & Analysis

SITA Acquires Passenger Analytics Startup MEXIA—Here’s Why That Matters for Brick-and-Mortars

by Joseph Zappa Share this  
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In a move reflective of the growing importance of in-store analytics solutions for retailers, airport services giant SITA has acquired passenger analytics startup Mexia Interactive, the companies announced last week. 

Commentary

Commentary

On-Demand and Deep Linking Becoming More Deeply Linked

by Noah Elkin Share this  
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The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

Commentary

How Multi-location Brands Can Keep Up with the Push for On-Demand

by Mark Lerner Share this  
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In the era of UberRUSH, Postmates, DoorDash, and others, every business with an in-house delivery fleet is feeling the pressure to provide the same kind of on-demand delivery experience. The driving force behind the demand for on-demand is time, or the perceived lack thereof. Consumers have shown they will pay a premium to save it.

Commentary

Square Deal: Payments Startup Passes First Test as Publicly Traded Company

by Noah Elkin Share this  
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Square made its debut on the public markets yesterday. After its much-commented-on offering price of $9 per share, which some took as a shot across the bow for unicorn startups, the Jack Dorsey-helmed payments firm surged more than 45 percent in its first day of trading. The pressure may be off Square momentarily, but it won’t stay that way for long.

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Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

Commentary

The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

by Mike Boland Share this  
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Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?

News & Analysis

6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

by Stephanie Miles Share this  
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Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales.

News & Analysis

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe, Digital Payments Start-Up, Raises New Funding and Partners With Visa (New York Times)… eBay is Killing Its Local Delivery Service and Specialized Apps (The Next Web)… Why PayPal’s Independence Will Have A Huge Effect On Your Business (Forbes)…

News & Analysis

Technical.ly Finds Big Revenues in Niche Markets Along the Mid-Atlantic

by Tom Grubisich Share this  
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Growing quickly in five different cities along the Northeast Corridor, Technical.ly focuses its content and events on local tech startups and the personalities driving them. Its substantial revenues have put the company among the top “indie” hyperlocals.

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Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

by April Nowicki Share this  
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Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.

Commentary

Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

by Parag Jain Share this  
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The recent California Labor Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.”

News & Analysis

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…

Commentary

So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
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Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

News & Analysis

Raise Report: New Funding for AdYapper, Cinarra Systems, Granular

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for JetSmarter, SuperAwesome, and Made.com.

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