News and Analysis

News & Analysis

Infographic: Cyber Monday Goes Mobile

by Zackary Cantor Share this  
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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

News & Analysis

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

by Stephanie Miles Share this  
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Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

News & Analysis

Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

by Kate Talerico Share this  
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Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.

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Streets Ahead

Why Location Management Matters in the Age of Mobile and Social

by Damian Rollison Share this  
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If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.

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Why 2016 Will Be a Big Year for iOS 9

by Gib Olander Share this  
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Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Commentary

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

by Greg Sterling Share this  
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The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

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What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

by Lynn Tornabene Share this  
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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

News & Analysis

Openings and New Hires at Yelp, HubSpot and NOMi

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Google scoops up a bunch of Homejoy staffers, a biz dev job at Vistar Media, and Gannett is looking for a VP of sales.

News & Analysis

LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE

by Asif Khan Share this  
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On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation, and more.

News & Analysis

Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

News & Analysis

6 Ways Wearables Will Enhance the Shopping Experience

by Stephanie Miles Share this  
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In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

News & Analysis

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

by Tom Grubisich Share this  
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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

News & Analysis

Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

News & Analysis

Placed Builds Out Attribution Platform, Connecting Store Visits to Dollars Spent

by Nicole Spector Share this  
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Location-based analytics provider Placed is looking to prove that mobile ads have the power to drive sales. The company today unveiled a new tool that collects data on whether consumers bought anything at a store for which they saw a mobile ad, and how much they spent.

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Sponsored Content: 6 Strategies for Success in Social Media

by The Editors Share this  
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Business owners should be developing comprehensive social marketing strategies. Those merchants who haven’t taken the first step by creating Facebook pages and Twitter accounts for their businesses are losing out on customer loyalty, as well as new opportunities for growth.

News & Analysis

Q2 Earnings: Mobile Users Driving Yelp’s Growth, Levchin Resigns From Board

by April Nowicki Share this  
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“Consumers are turning to apps for everything,” said Jeremy Stoppelman, the company’s chief executive said on the company’s quarterly earnings call Tuesday. He said that the company’s executive team is guiding Yelp toward a revenue stream composed mainly from localized advertising.

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