News and Analysis

Cutting Through the Analytical Clutter: 4 Major Trends this Holiday Season

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As just about the final week of 2018 gets underway, it’s worth taking a look at what we now definitively know about this holiday season. Here are the facts about the role of technology in retail during 2018’s holidays.

6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector

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Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.

New Hires at Womply and Urban Airship

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Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Acceleration Partners and Outbrain.

Commentary

Facebook Continues to Experiment in Local — But Its Focus Is Long-Term

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The company isn’t trying to build a unified local search portal at all. Instead, they’re launching trial balloons, turning developers loose to experiment with the company’s local data in order to surface features and nuances that might eventually be useful as subtle additions to the Newsfeed…

How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing

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Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…

How Top Marketers Are Curating the In-Store Mobile Experience

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With consumer behavior in place, and solutions making technology like beacons as simple as a media buy, mobile proximity is poised to become the fasting growing piece of mobile advertising in 2016. The brands that have tested and learned early on are in great position to scale up and reach their audiences this year.

Latest Posts

How Hospitality Brands Balance Global and Local in Their Marketing

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Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?

LION’s DeRienzo: Programmatic Ads Will Be Part of ‘Indie’ Future

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Matt DeRienzo, the interim executive director of the Local Independent Online News publishers ‘ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.

Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

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Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.

Why Mobile Could Make or Break Your Back-to-School Campaign

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The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

Street Fight Daily: Amazon Tests Restaurant Deliveries, Etsy Highlights Local SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Quietly Testing a Plan to Take On GrubHub (Business Insider)… Etsy’s Updated Mobile App Lets You Locate Local Artisans (The Next Web)… Lyft Kills Off HotSpots as Uber Launches Copycat ‘Smart Routes’ Service (Recode)…

Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context

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Today the company is debuting Moasis for Advertisers, which promises a one-stop shop for collecting and predictively analyzing valuable location-related data like weather, nearby events, and traffic. “Programmatic and mobile are virtually synonymous today,” said Moasis CMO Eric Nielsen.

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

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More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

Street Fight Daily: Yelp CEO on Google’s ‘Search Monopoly,’ In-Depth Look at Jet

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Goes After the App Interstitial: Protecting Consumers or Its Own Search Monopoly? (Search Engine Land)… Investors Have Poured More Than $220 Million Into This Man’s Plan to Beat Amazon (Business Insider)… Uber is Laying the Groundwork for Perpetual Rides in San Francisco (BuzzFeed)…

INFOGRAPHIC: The Complex SMB Marketing Ecosystem

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As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.