News and Analysis
Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend
Programmatic SSP Pubmatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.
Location Data Industry Gets Huge Wake-Up Call on Monday
Platforms, brands, and vendors benefiting from the reams of location data used to hit consumers with highly targeted ads should be paying attention to a change suggested by Google and Facebook’s appearances before government authorities, a New York Times exposé out Monday, and most importantly the impending arrival of GDPR-like legislation in the United States: 2019 will be the year privacy actually matters, posing a potentially devastating threat to the status quo of the location-based data and marketing industries.
How to Better Connect with Consumers via Mobile Coupons
Dan Slavin: It’s not just smartphone use that is growing—the number of people totally dependent on these devices to access the internet is rising as well. Both segments are projected to continue to show strong growth. Yet some marketers and retailers are struggling with attracting these users with offers and coupons.
Commentary
As Local Search Behavior Evolves, Marketing Spending Will Follow
Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.
Latest Posts
Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…
Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…
Will Mobile Search Dethrone Google?
Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.
Street Fight Daily: Yahoo’s ReachLocal Partnership, Amazon Wants to Deliver From Farmers Markets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Follows Google in Building Out Local Search Marketing Reseller Program (Search Engine Land)… Amazon Is Testing Farmers Market Produce Delivery (Los Angeles Times)… Google Reportedly Kills Plan to Let Retailers Send Notifications in Maps (The Verge)…
Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…
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Why TV Remains the Heartbeat of Local Connection