News and Analysis

News & Analysis

Consumers’ Reliance on Online Reviews, Evolving Rapidly, Is Reshaping Local Search

by Joseph Zappa Share this  
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Recommendations gradually exchanged in person are now flooding webpages, most notably Google’s SERPs. Twenty-seven percent of consumers are now reading reviews of local businesses every day, marking a staggering jump from just 12% in 2017, according to a recent report.

News & Analysis

Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M

by Kate Talerico Share this  
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Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.

News & Analysis

RhythmOne Introduces Linear TV Attribution Partnership with Placed

by Anna Kramer Share this  
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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

Commentary

Commentary

The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing

by Richard Graves Share this  
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The newer Eddystone-URL is truly disruptive. This web approach, also called the Physical Web, follows the unstoppable trend toward lessening friction, and will ultimately be the dominant beacon technology. Marketers should be aware of this trend.

Commentary

Is Apple Quietly Assembling an SMB Trojan Horse?

by Mike Boland Share this  
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Apple is co-promoting Square’s NFC reader for SMBs. and selling the readers in Apple Stores. The $49 reader accepts Apple Pay, which significantly lowers the barrier for SMBs to get in the game. The move should boost Apple Pay, but there also may be much bigger ambitions to lock in market share in new areas.

Commentary

How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’

by Lynn Tornabene Share this  
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Google’s recent “Better Ads” report demonstrates that while digital is a great channel for reaching consumers, a positive experience is perhaps the most crucial component of a successful ad campaign, especially for advertisers using programmatic to buy and serve their ads.

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News & Analysis

M&A Report: A Long, Hard Look at Loyalty Programs

by Charity Huff Share this  
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Loyalty encompasses more than just promotions and punchcards. Tech companies that connect the data dots and create meaningful, accurate consumer personas that explain why we as consumers are loyal to a brand (not a promotion) should be able to parlay that information into new revenue per customer.

Case Studies

Case Study: Bay Area Café Opts for Full-Service Social Management

by Stephanie Miles Share this  
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Keeping on top of the endless stream of reviews posted on Yelp, Facebook, Twitter, and TripAdvisor each day can be time-consuming for a busy small business owner. Responding to negative reviews can be emotionally draining, as well, so Brian Wilson decided to take another route.

News & Analysis

Street Fight Daily: Uber’s Big E-commerce Push, Amazon’s Restaurants Division Hires Staff

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Uber to Begin E-commerce Deliveries Soon (The Next Web)… Amazon Hiring Staff for New Restaurant Division in Seattle, New York (Recode)… Once-Troubled Hyperlocal News Brand Patch Expands to Austin; Here’s the How and Why (Austin Business Journal)…

News & Analysis

How Local Marketers Can Harness the Internet of Things

by Alex Palmer Share this  
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The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market is expected to grow to $1.7 trillion by 2020.

News & Analysis

Raise Report: Grand Rounds, iZettle, Yummly Secure Fresh Funding

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include new funding for Narvar, Pronto, Zirx and Databox.

News & Analysis

LBMA Podcast: WeChat Partners With Uniqlo, Square Teams Up With Apple

by Asif Khan Share this  
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On the show: Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; and Shazam your vodka. Plus industry news about United Airlines, Macy’s Blue Bite and the Gap.

News & Analysis

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…

News & Analysis

Wigo CEO: ‘The College Market Is a Beautiful Place to Start Something’

by Joseph Zappa Share this  
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The college meetup app, which boasted a valuation of $14 million earlier this year, capitalizes on the ubiquity of smartphones among students as well as that group’s propensity to party — aiming to put students looking for a night out in touch with each other.

News & Analysis

On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

by Tom Grubisich Share this  
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Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. And on its second anniversary, the site continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor.

News & Analysis

Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…

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