News and Analysis
6 Customer Data Platforms for Brands
Customer data platforms dominated the conversation at the MarTech Conference in California earlier this month, as marketers shared how they’ve been able to pull data from multiple sources, combine that data into single customer profiles, and then make that data available to other marketing systems.
With so much hype surrounding customer data platforms right now, we decided to dig into the market and learn about some of the hottest players in the space. Here’s what we found.
Voice-Readiness Study Indicates Vast Majority of Businesses Fail Basic Listings Test
It only takes listing correct and comprehensive information on Google, Yelp, and Bing for a brand or small business to earn 90% on location management solution Uberall’s voice search readiness test. Yet only 4% of the businesses in the company’s latest study, which examined the voice preparedness of 75,000 listings, had correct info on all three of those major directories.
Government Regulation Is Marketers’ Most Common Concern About Data-Driven Initiatives
Changing political headwinds and increased media attention on data collection and privacy are apparently rattling marketers, who named government regulation as an obstacle to data-driven campaigns more than any other single factor. That’s per a survey of U.S. marketers by Winterberry Group and the Interactive Advertising Bureau, eMarketer reported.
Commentary
Why Social Media Is a Battleground for Prompted Search
In a world of omnichannel search, a business’s social media spaces are places where consumers can find what brands have to offer at a local level. As consumers search across a larger palette of devices and channels such as social, a brand needs to view its social spaces as battlegrounds for prompted search.
Latest Posts
Street Fight Daily: GrubHub to Rebrand, New Stats Show Importance of Mobile to Physical Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GrubHub Q4 Financials Show Growth as Company Plans a Rebranding (Chicago Business Journal)… More Than M-Commerce: Mobile Is Part of 46% of All Shopping Journeys (GeoMarketing)… Internet of Things Is Changing How Media and Entertainment Companies Operate (eMarketer)…
New President’s Focus at Hearst Digital: ‘News Users Can’t Get Anywhere Else’
“Many quality news sites with paywalls equate ‘premium’ with ‘quality journalism,’ where the paywall encircles the most expensive, ambitious and time-consuming public-service journalism,” says Rob Barrett, who recently took over as president of Hearst Newspapers Digital. “That’s not how the minds of consumers necessarily work.”
As Mobile Ordering Platforms Evolve, Expect More Personalization and Integration
Consumers are more likely to seek out restaurants that accept mobile orders, with 34% saying that technology is the reason why they’re ordering takeout more frequently. To keep these customers excited and engaged, vendors have to keep innovating and improving. Here are some predictions from top executives about where things are headed.
Street Fight Daily: Geofeedia to Expand After $17M Series B, How Patch Succeeds Post-AOL
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Geofeedia Raises $17M to Help Businesses Tap Into Social Location Data (TechCrunch)… Patch Rebounds After Split From AOL (Wall Street Journal)… Why Would Amazon Want To Be the New Barnes & Noble? (New Yorker)…
Street Fight Daily: Uber Rebrands, Amazon Rumored to be Opening Hundreds of Physical Bookstores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Radical Rebranding (Wired)… Amazon Is Said to Be Planning an Expansion Into Retail Bookstores (New York Times)… Yahoo to Cut 15% of Workforce, Explore Strategic Options (Wall Street Journal)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels