News and Analysis
Borrell Associates Names Jim Brown President
Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.
5 CRM Platforms for the Cannabis Industry
Growers and dispensaries in certain states are required to submit reports that include information about their customers and sales to governing bodies. How easy, or difficult, these reports are to generate depends on the CRM platform that the business is using, and those platforms designed for marijuana businesses specifically tend to make the process as efficient as possible.
Here are five examples of CRM platforms designed for businesses in the cannabis industry, along with details about what makes each of these platforms unique.
Brands See Risk and Reward When Automating Reputation Management
With the reviews and other content being posted online about brands coming from an increasingly wide swath of sources, manual techniques for reputation management are no longer viable on a large scale. At the same time, the volume of online opinions bombarding potential customers is making it more important than ever for brands to constantly monitor what’s being said about them online. How are brands coping with the challenge?
Commentary
Local’s Next Hurdle: The Impressionable Use Fallacy
No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.
Omnichannel Personalization: Striving to Increase Average Basket Size
Consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With data analytics, retailers can engage in automated omnichannel personalization to deliver marketing that aligns with a customer’s specific behaviors.
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from a survey it conducted this […]
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Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise
Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.
Street Fight Daily: Facebook Puts Focus on Pages for SMBs, Smartphone Purchases Set to Surge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs (Street Fight)… Print’s Dead — But So Is Digital (USA Today)… Most Digital Buyers Will Make Purchases via Smartphone by 2017 (eMarketer)…
Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Gets New Learning Opportunity with 5.6% Stake in Groupon (Bloomberg)… ‘Apple’s Bargaining Power Over Google Is Weaker Than Previously Thought’ (Business Insider)… The Battle for App-Specific Maps (VentureBeat)…
Street Fight Daily: Web.com to Acquire Yodle, Foursquare Latest to Embrace On-Demand Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com to Buy Online Advertising Firm Yodle (Wall Street Journal)… Foursquare Adds Deep-Linking Integration with Delivery.com (The Next Web)… Groupon Soars 23% on Favorable Earnings (TechCrunch)…
CourseHorse Co-Founder: People Are Spending Locally in Adult Education
The company, which recently raised $4 million in Series B funding, powers a local discovery engine connecting students and classes (and taking a commission on every registration). Street Fight spoke to co-founder Nihal Parthasarathi about the various local opportunities in ed tech and adult education.
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Streets Ahead: Google Chat, and Instagram Reels