News and Analysis
Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers
Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot traffic data from the location platform GroundTruth reveals that Americans tend to wait until the very last minute to shop for Mother’s Day gifts.
What are retailers around the country doing to prepare for the onslaught of last-minute shoppers? More than ever before, retailers are leaning on visual marketing opportunities to drive last-minute sales.
Report: Websites and GMB Profiles Both Essential for Local Businesses
A whopping 64% of respondents indicated relying on Google My Business to find contact information for local business, suggesting it’s an indispensable platform. Yet consumers still trust local business websites most of all, and only 8% say they never consult a business’ website when making shopping decisions.
Brands Push Forward with Automation, But Privacy and Creepiness Concerns Remain
“Marketing automation is all the rage. Everyone feels like they need to ‘do it’ or they’ll be left behind. That rush to do the latest ‘new thing’ without thoughtful planning often leads to failure,” says Winston Lord, co-founder of Venga, a guest management platform that uses automation to enhance customer experiences. “It’s critical to build a 360 degree view of your client and your strategy before implementing marketing automation.”
Commentary
Is It Time to Redefine ‘Local’ Marketing?
We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.
Latest Posts
What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service. In a complicated […]
Street Fight Daily: Publishers to Use Facebook Messenger to Reach Consumers, Groupon CEO on Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans to Open Messenger to Publishers (Marketing Land)… Groupon CEO: ‘We Win If Local Businesses Win’ (Silicon Republic)… Europe’s Antitrust Enforcer on Google, Apple, and the Year Ahead (New York Times)…
Street Fight Daily: Angie’s List Dropping Paywall, Amazon Strengthens IoT Offerings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List to Drop Paywall for a Freemium Model (TechCrunch)… It’s Amazon Echo’s World; Alphabet’s Nest Just Lives in It (Recode)… When It Comes to Platforms, Agencies Have Snapchat On Their Minds (Digiday)…
Street Fight Daily: Facebook Reaches 3M Advertisers, Googler Explains AdWords Changes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Just Passed 3 Million Advertisers — Here’s Why It’s Doubling Down on Small Businesses (Business Insider)… Google’s Take on the Recent Changes to the Results Page (Search Engine Land)… The Inside Story of Uber’s Big Bet on Food (Business Insider)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation