News and Analysis
As GDPR’s One-Year Anniversary Approaches, Where Are We Now?
One year in, it’s clear that the full impact of GDPR still hasn’t been felt. The regulation is structured in a way that puts less pressure on large companies than smaller businesses, and that’s something that regulators will have to continue sorting out. But the changes Europe’s law portends are undeniable: Privacy legislation is coming to the United States, and the data collection practices that made many Silicon Valley pioneers rich will never be quite so unbridled again.
5 Visual Marketing Platforms for Brands
Amazon, Alibaba, and eBay are just a few online retailers with new visual search tools, and social media platforms like Snapchat are letting users take pictures of items to buy on Amazon and Pinterest. By using enterprise-level visual marketing platforms, brands can capitalize on their visibility across the web and drive more revenue from the images and other content their customers are creating.
Here are five visual marketing platforms that brands are using right now.
Lessons to Draw from How DTC Disruptor Brands Market Themselves
DTC brands are emerging across dozens of categories. Early and best-known examples of DTC brands include Casper, Brooklinen, Warby Parker, and Tesla. Most DTC brands not only bypass the typical retail sales and distribution model but also act in other nontraditional ways. This has earned them a label as disruptors.
Advertising intelligence and sales enablement platform MediaRadar took a close look at DTC brand trends to find what’s fueling DTC advertising and to gain an understanding of how DTC companies make ad buying decisions. MediaRadar surveyed our own DTC clients and analyzed our data for deeper insights.
Latest Posts
Street Fight Daily: Google to Further Penalize Mobile-Unfriendly Websites, More Layoffs at LivingSocial
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)… LivingSocial Is Laying Off More Than 50 Percent of Its Staff (Recode)… Uber Debuts Family Profiles to Let You Pay for Others’ Rides (TechCrunch)…
Yodle Weighs in on How Google’s SERP Change Has Affected Online Ads for SMBs
With a few weeks of empirical data, we now have a much clearer sense of how or if this change has affected local AdWords campaigns. At Yodle, we have seen a negligible effect on the performance metrics of the search engine marketing (SEM) campaigns we run on behalf of our local small business clients.
Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…
5 Online-to-Offline Attribution Tools for Merchants
Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies or understand the growth opportunities within online channels.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels