News and Analysis
6 Companies Reimagining Last-Mile Delivery
There’s a renewed push in Silicon Valley to tackle last-mile delivery. The use of autonomous vehicles, drones, and artificial intelligence is what more and more vendors are pushing for. Last-mile delivery is the most expensive part of shipping, and increasing fees mean prices are only going higher. The company that can get goods from a transportation hub to the customer’s doorstep in the shortest amount of time will win the retail game, and technology firms are hoping that their innovative solutions will be the answer that retailers are looking for.
Here are six examples of companies that are working to innovate in the last-mile delivery space.
Offline Retailers See Huge Boost From Prime Day’s Online Sales
Amazon wasn’t the only retailer to see high purchase intent during its two-day event. Competing retailers saw similar successes piggybacking on Amazon’s newest shopping holiday with their own discounts and limited-time deals. This year’s Prime Day event drove a 14% spike in U.S. traffic on its first day, compared to baseline traffic from the month of June.
According to data collected by Constructor.io, an AI-first SaaS provider for ecommerce sites, among the non-Amazon companies having sales during Prime Day, search volume increased an average of more than 500%.
7 Cannabis Data Analytics Firms
One of the signs that an industry is becoming more legitimate is when its major players start investing in analytics. With a recent boom in the number of data analytics firms entering the cannabis space, it’s time to reevaluate the landscape for recreational marijuana as a business.
The marijuana industry is expanding at a rapid pace. Analysts estimate the industry could reach $75 billion in global sales by 2030. With so much on the line and marijuana companies facing enormous pressure to innovate, investors are pushing for the increased use of data analytics to make more strategic business decisions.
Here are seven cannabis data analytics firms working to change the face of the industry right now.
Commentary
Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement
The reports released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. Both studies point to the need to apply integrated, cross-channel measurement techniques, and to use location data for targeting, customer segmentation, and attribution.
Latest Posts
How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce
At last week’s LOCALCON conference in London, Time Out’s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. We followed up with Cohn again after the conference to learn more about how the publisher is working to become a comprehensive booking platform.
Street Fight Daily: Facebook’s Mobile Advertising Dominance, Is This the Year for Beacons in Retail?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Cements Status as a Mobile Juggernaut with $4.2 Billion in Ad Revenue (Mashable)… Where Do Beacons Fit in the Retail Sensor Landscape? (Marketing Land)… Pinterest’s Plans for World Domination (Business Insider)…
Moving App Zootly Wants to Make Your Relocation On-Demand
Launched in 2015, the on-demand moving app connects anyone who needs a mover or delivery with a professional mover in minutes. Whether it’s for moving a couch, a whole home or even getting some big purchases home from a day of shopping, the idea is that you can get a van or a truck and some movers when and where the need arises.
6 Local Directories Every VSB Should Be On
Consumers are increasingly going online to research local services and products, but for very small businesses (VSBs), this trend is becoming a problem. Fifty-nine percent of VSBs still don’t have websites, with owners often citing perceived cost and lack of technical expertise as reasons why they haven’t made their way online. For business owners who […]
Street Fight Daily: In-Depth Look at Restaurant Tech, Consumers Getting Ads Through FB Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Restaurant OS (TechCrunch)… You Could Get Facebook Messenger Spam from Any Website You Visit (Business Insider)… Will Readers Pay for Local News? A Digital Startup in Tulsa Bets That They Will (Columbia Journalism Review)…
What It Takes for Legacy Media Companies to Innovate and Thrive
As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.
Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)
Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about at NMS from the perspective of one of its four founding newspaper groups, and discusses its relationship to the 3-year-old Local Media Consortium.
Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)… The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)… Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)…
5 Hyperlocal Q&A Services That Connect Merchants to Customers
Most merchants think they’re reaching a targeted demographic when they advertise on neighborhood blogs or run geofencing campaigns, but a new type of hyperlocal marketing platform is taking consumer targeting one step further and giving merchants an organic way to connect with consumers who are primed and ready to convert.
How Facebook Helps Small Businesses Stay Relevant on Mobile
In a presentation at LOCALCON in London last week, Facebook’s product manager for local ads, Joe Devoy, took the stage to talk about how the company thinks about serving small businesses. The speech reflected the company’s broader strategy: build so many everyday functions into the Facebook mobile app that no one ever really has to leave it.
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