News and Analysis
Consumers Welcome Some Automated Business Messaging, But Humans Must Tag Along to Help
More than half of consumers are frustrated by customer-service situations in which they can only interact with automated agents, and nearly one in five even reporting feeling angry in those situations. That’s per a new survey of U.S. consumers conducted by The Harris Poll and commissioned by call tracking and analytics firm Invoca.
Texting Allows Marketers to Reach Customers Where They Spend the Most Time
Seventy-six percent of consumers are already receiving texts from businesses, and a majority of consumers across all age groups would prefer that more businesses take up texting as a mode of communication, a new report from business text messaging platform ZipWhip indicates.
A whopping 83% of Gen-Z respondents and 82% of millennials said they “wish more businesses” would use texting. Even for older generations, that number made up a more than slight majority, including 76% of Gen-Xers and 64% of Baby Boomers.
5 Consent Management Platforms for Brands and Publishers
For brands and publishers that work with multiple ad tech partners, the process of obtaining user consent for data processing is overwhelming. To simplify the workflow, publishers have started using consent management platforms (CMPs). Not only have CMPs been designed to help brands and publishers obtain and manage user consent, but they also help with monetizing users, even when users haven’t opted-in to sharing data.
CMPs were largely developed in response to the GDPR — most are built on the IAB’s transparency and consent framework — which means the systems themselves are still relatively young. Nonetheless, the popularity of this type of platform has led to a spring of new players entering the space. Here are five examples of CMPs on the market right now.
Commentary
Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement
The reports released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. Both studies point to the need to apply integrated, cross-channel measurement techniques, and to use location data for targeting, customer segmentation, and attribution.
Latest Posts
Street Fight Daily: IAB’s Annual Digital Report, Publishers Threatened by the Rise of Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Revenue Jumped 20% in 2015 (Adweek)… Most Smartphone Owners Use Location-Based Services (eMarketer)… Google’s Parent Alphabet Misses Profit Expectations As Moonshot Spend Soars (The Guardian)…
Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal)… Ad Buying on Facebook Just Got More TV-Like (AdAge)… Ad Tech Is Broken. Here’s How Newsrooms Can Help Fix It (Poynter)…
Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…
Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M Downloads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly Yellowpages.com, plans to submit a first-round bid Monday to merge with Yahoo. YP is working with Goldman Sachs to investigate a variety of strategic alternatives, which could […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation