5 Consent Management Platforms for Brands and Publishers
The European Union’s General Data Protection Regulation has fundamentally changed the way consumers and technology companies think about privacy. It’s also opened the door for a new type of online platform, as publishers grapple with how best to adhere to new restrictions governing how they obtain and manage user consent.
For brands and publishers that work with multiple ad tech partners, the process of obtaining user consent for data processing is overwhelming. To simplify the workflow, publishers have started using consent management platforms (CMPs). Not only have CMPs been designed to help brands and publishers obtain and manage user consent, but they also help with monetizing users, even when users haven’t opted-in to sharing data.
CMPs were largely developed in response to the GDPR — most are built on the IAB’s transparency and consent framework — which means the systems themselves are still relatively young. Nonetheless, the popularity of this type of platform has led to a spring of new players entering the space. Here are five examples of CMPs on the market right now.
1. Quantcast Choice
Built on the IAP’s transparency and consent framework, Quantcast Choice presents users with a customizable pop-up prompting them to share their data with the publisher’s advertising partners. Quantcast gives users a way to dig into the way their data will be used and opt-in (or out) of specific types of data processing. Users can also access complete lists of third-party vendors, with details about how those vendors process data. Quantcast says its CMP is free for publishers and advertisers.
3. Piwik PRO Consent Manager
Piwik PRO Consent Manager is a third-party consent management solution. The CMP collects consent for data processing, while also giving users the ability to exercise the rights given to them under the GDPR. Piwik PRO manages all data subject requests in one place, with pop-ups that ask users for their consent. Piwik PRO has a way to turn GDPR compliance on or off. (For example, compliance can be turned off when new website visitors are opted-in by default.) Consent manager insights are also available, so publishers can gather information about their users’ consent decisions and learn whether visitors viewed their consent forms without overstepping the bounds of privacy. Piwik PRO offers custom pricing options.
Stephanie Miles is a senior editor at Street Fight.