News and Analysis

Uber Pledges to Fight California Contractor Bill

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Uber and Lyft are already losing billions of dollars, and long-term concerns about whether they will ever hit profitability have endured, making for relatively weak runs on the public market. If the companies cannot come close to profitability with cheap labor forces without benefits, having to treat drivers as employees could pose an existential threat. At the very least, it may require Uber and Lyft to slow down expansion and rein in their ambitions, suggesting that the heyday (or hallucinatory days) of Web 2.0 could be coming to a close.

5 Cannabis Payroll Platforms

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Growers, dispensaries, and other businesses that operate in the legal cannabis industry are caught between federal and state regulations, which make banking and payroll a challenge. Despite marijuana being legal in many states, cannabis businesses are still on shaky ground at the federal level, and banks in particular are skittish about partnering with the industry. Without solid banking partners, local cannabis businesses can have trouble keeping up on payroll. So what’s the solution?

Rather than waiting for Congress to make a decision on potential regulations that would shield banks from federal punishment for maintaining accounts for cannabis businesses, more dispensaries and growers are moving toward using web-based cannabis payroll platforms designed specifically for their industry.

Hyperlocal Social Firm Nextdoor Closes $170M Round, Adds Meeker to Board

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The company seems well positioned to address the ills of social network and platforms plagued by negative user-generated content in general these days. That’s because it actually verifies the identities of its users and puts people in touch who live near each other in the physical world, definitely not eliminating all risk but limiting the chance that people use digital anonymity to harass each other without repercussions.

Commentary

How Using Wearables Data Can Strengthen Brands’ Outreach

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Wearables have the ability to become a conduit to exciting new revenue streams, but it’s up to marketers to take advantage of the data these devices generate, and to create a marketing ecosystem that evolves through contextually-based experiences that matter to the consumer.

Why Voice Search Is the Future

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Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.

Making Sense of Posts in Google’s SMB Product Portfolio

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“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”

Latest Posts

Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

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“What happens a lot of times in corporations is you find that decisions are made that can’t be questioned,” says CEO Shekar Ramen. “We don’t have any of that and we want to maintain the flat nature of our company as much as possible.”

Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance… Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants… Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too…

Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem

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What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.

Scaling the Neighborhood: A Community Focus for Local Services

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So far, digital services, even those focused on local, have done more to atomize local communities than unite them, training us to rely on anonymous resources for the information and recommendations we used to get from our friends and neighbors.

Street Fight Daily: Google May Make Billions on Maps’ Local Ads, Uber IPO Coming No Time Soon

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanks to Local Ads, Google Maps Could Produce $1.5 Billion in New Revenue… Uber CEO Says Company Will Go Public ‘As Late As Humanly Possible’… The Bezos Effect: How Amazon’s Founder is Reinventing The Washington Post…

#SFSW16: What VCs Are Looking for in Local Startups

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The pace for venture capital funding has slowed and deals that once took days to close now take months, but Hunter Walk (Partner, Homebrew VC) and Eric Feng (General Partner, Kleiner Perkins Caufield Byers) say it’s still an exciting time to be involved in local tech.

#SFSW16: Identifying the Location ‘Currency of Local’

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“The way we categorize data is it’s probabilistic,” said Juice Mobile CEO Neil Sweeney at Street Fight Summit West. “If you are acquiring or buying location from bid stream data, your location is inferred and inherently flawed.”

Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Swarm Now Rewards You for Check-Ins… Yahoo Enters the World of Chatbots… Google is Bringing New Ad Types to AMP…

#SFSW16: Location Solves Data Glut Says HERE Exec

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Goubert says one of the biggest questions that comes up when people start talking about data is, is more always better? “We all love data because we think data is the oil of the next industry,” he said. “We all want more.” But collecting data for the sake of collecting data is a common mistake, and Goubert said the first step in solving most big data dilemmas is to add a location angle…

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

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“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…