News and Analysis
Companies Are Struggling to Manage IoT Data. Here’s Why
The devices around us are getting smarter. From the consumer’s perspective, that means refrigerators are sending notifications when the milk is running low, and thermostats are turning down the temperature when there’s no movement in the house. Businesses are relying on the data generated by connected devices to improve algorithms and make their existing products even smarter, but collecting and managing large volumes of data is creating a new set of challenges.
Globally, the IoT market is expected to reach $212 billion by the end of this year. With the worldwide number of IoT-connected devices projected to top 43 billion by 2023, the challenges associated with managing large amounts of data in real-time are growing at a rapid pace.
Apps Dominate Mobile Holiday Shopping
App fatigue, the feeling that a consumer simply cannot add yet another corporate app to her phone at a time when all enterprises seem to be competing for a place on mobile displays, is a major roadblock to successful app-based mobile strategies for retailers. But data from this holiday shopping season suggests that consumers are willing to download apps for the right incentives.
6 Ways Wearable Tech Is Reshaping Retail
Rather than being spooked by these new retail engagement strategies, surveys show most consumers are excited by them. Sixty-seven percent of wearables owners say they find dynamic user experiences that vary based on location “useful and exciting.”
Here are six examples of strategies that retailers can employ to improve the shopping experience using wearable technology.
Latest Posts
Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales
The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.
Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers
Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.
Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…
7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent
Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.
Street Fight Daily: Shopper Intent and Location, Brands Tap Pokémon Go
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… flok Launches Chatbots to Bolster Customer Engagement for Local Businesses… Can Insights on Shopper Intent Improve Location Data?… This Brand Found a Clever Way to Connect with Pokémon Go Players…
flok Launches Chatbots to Bolster Customer Engagement for Local Businesses
With chatbot technology, communications between local businesses and their customers via flok can now evolve into more complex conversations. These conversations yield better data for the business owner and more detailed information as well as a more engaging customer service experience for the consumer.
The New Proximity: A Second Phase in Mobile Brings Here and Now to Life
The first phase of mobile software relied on us to express a desire and thereby to enable a service. Our actions initiated services that capitalized on the phone’s ability to maximize proximity. Now we’re entering a second phase where, for many of us, connectivity and location awareness will be active for longer stretches of our days.
Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights