News and Analysis
Pacific Drive-Ins Partners With Make to Save $1,500 a Day! What’s Next?
AI AI everywhere! The topic is top of mind throughout the MULO (multi-location) ecosystem. Artificial intelligence is rapidly evolving, and its use cases are just starting to appear in business and industry media. One such example is Pacific Drive-Ins’ use of Make automation tools to streamline staffing. The companies reported that it helped Pacific (part of […]
Blue-Chip Brands Spend Big in OOH
When the Out of Home Advertising Association of America (OAAA) released its annual MegaBrands report, Apple was again the top spender for 2024 in the OOH channel at $68.3 million. McDonald’s, Amazon, Coca-Cola, and Verizon were the others, proving that blue-chip brands continue to invest heavily in OOH for its powerful reach, location, and immediacy […]
MULO Brands With Soul April Pick: Allbirds
The founders of Allbirds, a multi-location (MULO) fashion brand, launched this B Corp after careers in professional sports and biotech. It was founded in New Zealand. Leaving that “nest” was a bold move for the founders, but it resulted in the creation of a footwear brand that’s flown high. The company’s mission is “to prove […]
Commentary
Navigating the Fragmented CTV Landscape: Strategies for Brands and Agencies
2023 was a year of exploration and education. As the industry begins 2024, agencies and brand marketers will continue to gain a better understanding while leveraging necessary campaign elements like transparency, incremental reach and co-viewing to navigate the new challenges and opportunities within the CTV (Connected TV) landscape. Today’s brand marketers are confronted with crucial […]
Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI
With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming how businesses engage with their customers. Marketers also must tackle the elephant in the room: dirty data. Accurate, unified data is the vital […]
Breaking Boundaries: Microsoft’s App Store and the Epic vs. Google Ripple Effect
It has been an earth-shattering few weeks in the app ecosystem. First, in a groundbreaking move that has sent shockwaves through the tech industry, Microsoft has announced its plans to launch an app store within the Apple App Store – a move that holds significant implications for app developers, especially those in the gaming industry. […]
Latest Posts
Yelp Empowers Multi-location Brands with New Features and Enhanced Tools
Yelp announced today its Summer Ad Product Release, designed to deliver greater value to multi-location service businesses and national brands through a series of new features and updates. This latest rollout includes tools for multi-location service businesses to generate and manage high-intent leads, such as the newly introduced Request a Quote for Brands with a […]
June Retail Sales See Moderate Growth Amid Solid Economy
Retail sales in June demonstrated moderate growth, reflecting the stability of the current economy and near-zero inflation for retail goods, according to the latest CNBC/NRF Retail Monitor, powered by Affinity Solutions. This report, by the National Retail Federation (NRF), provides a detailed overview of retail sales trends and consumer spending behaviors. Economic Overview Despite facing […]
“Coupon Clippers” are Now “Coupon Clickers and Viewers”
The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]
Big MULO Moments: Amazon Day 2024 Recap & Insights
Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]
Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report
A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]
Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up?
Most local marketers are savvy about the importance of platforms like Google Maps and Apple Maps. As consumers ourselves, we know that these channels drive a huge amount of consumer traffic to storefronts, and we understand that informative, engaging search profiles help both small businesses and multi-location brands to differentiate themselves from the local competition. […]
Emerging Trends and Innovations Shaping the Future of AI in B2B Sales
AI has already transformed B2B sales, but it is poised to do even more in the coming months and years. According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]
Crant’s Ink Lantern Boosts Engagement for Brands
Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
The C in C-Stores Also Means Consolidation
C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]
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The Missing Piece in Multi-Location Marketing: Location-Level Attribution