News and Analysis
Consumer Concerns Shift from Covid-19 to Economic Uncertainty
Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations.
A number of martech firms are looking to fill the information void by launching their own Covid-19 resource centers and consumer data projects. The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
Foursquare Uses Location Data to Increase Shopper Safety During Covid-19
Social distancing has become a new way of life, but in crowded metro areas, it’s not always possible to remain socially distant inside busy places like supermarkets and pharmacies. Shopping during off-peak periods is the best way to avoid crowds, but during the daytime hours, it’s anyone’s guess whether a particular store will be crowded or empty.
Foursquare thinks it has a solution.
Snapchat’s “Promote Local Place”: The Deeper Dive
Snapchat’s 200 million users can now use Snap Map to find businesses in addition to finding friends. These two activities can go hand in hand if friends are discovered nearby on the map when users are planning local adventures.
But what matters most for local is that Snap will now let businesses promote themselves in the map interface, adding a key option for local advertising. This will happen on a self-serve basis for both SMBs and multi-location brands.
Commentary
LBMA Podcast: Alexa, Urgent.ly, Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.
Denver and Other Communities Get the News Providers They Deserve
Communities, from activist citizens on up to major civic and other nonprofit institutions, will have to step forward to prevent local news organizations from being gutted by owners without roots in the communities those organizations service.
Facebook Apocalypse? What to Monitor
Will Facebook’s usefulness as a local marketing platform be seriously weakened as a result of its recent privacy scandal and new measures to protect user data? Street Fight recommends monitoring the following to evaluate how serious the damage is.
Latest Posts
How Wearables Are Changing Perceptions About Location Privacy
While firms that collect location data through mobile apps were once viewed as pariahs, a shift in attitudes has more consumers turning on location services for apps and taking advantage of the benefits that sharing this data can bring. Behind the changing attitude is a growing interest in wearables.
Predictions 2017: Attribution Is Next
Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs.
Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…
Despite Stumble in Raleigh, Will The Agenda Be Part of ‘New Localism’?
“I’m learning that the success we have in Charlotte isn’t scaleable to other distinct geographies,” said founder Ted Williams. “I’ve become convinced that the key to financial success for an organization like ours is providing a high degree of advertiser customization and customer service. “
Why Hasn’t a Killer App Emerged for Finding Local Events?
The local events space is still waiting on its ubiquitous app. There’s Yelp for restaurants. And Uber/Lyft for getting to and from. But there’s not yet a go-to for the crux of the night – the thing you do when you’re out on the town.
Street Fight Daily: Email Still Digital Marketing King, How to Make Data Actionable
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Outperforms Social Media, Paid Search for ROI… Marketers Have Data, But They Don’t Know How to Make It Actionable… Retailers Make 11th-Hour Push to Lure Last-Minute Shoppers…
Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’
“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”
How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways
While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.
Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…
5 Platforms For Making Tailored Recommendations Across Digital Channels
Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels.
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Your Locations Show Up in AI – But Are They Recommended?