News and Analysis
CCPA’s Impact: Businesses Prepare for Fall Surge in Data Subject Requests
In a customer set with more than 16 million consumer records — with consumer records being defined as a single, individual record associated with a unique email address within a database — DataGrail found that people are largely taking action to control their privacy by exercising rights provided by the CCPA.
Consumers opt-out of their personal information being sold “most” of the time, and deletion requests make up 31% of all data subject requests. Twenty-one percent of consumers have accessed their data thanks to the new regulations.
Self-Serve Restaurant Ordering in a Post-Covid World
We expect to see a continued rise in touchless retail shopping and contactless transactions à la Amazon Go Stores.
But one of the less-discussed technologies in the Covid-advantaged bucket is self-serve mobile restaurant ordering. The idea is that ordering and paying from your table can reduce server interaction — which has Covid and non-Covid benefits considering it can save diners’ lives and their time.
Putting Context Over Coordinates with New Location Encoding Standard
Context over coordinates. That’s the premise behind a new standard universal location ID called Placekey, which launches publicly today.
By offering a standard for identifying any physical place, the team behind Placekey is betting that advertisers and other data scientists will have an easier time joining disparate datasets and unlocking deeper insights. The platform was developed by SafeGraph, and it’s already been endorsed by heavy-hitters such as Esri, CARTO, Billups, Skyhook, and Nielsen.
Commentary
LBMA Podcast: Google Pay, Rival & Ticketmaster, Sears & Amazon
On this week’s edition of the Location-Based Marketing Association podcast: Urban Airship + Google Pay, Aceby app, JetBlue’s pizza to LA, Rival takes on Ticketmaster, 7-Elven goes AR for Deadpool 2, Google Duplex, Sears and Amazon team-up.
With Rover, David Arkin Takes a Mobile-First, Enjoyable Approach to Local News
American Hometown Publishing details how the company’s brand-new publication Rover—launched two weeks ago in suburban Nashville—aims to present news to its readers as an “enjoyable experience.”
Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits
In recent months, Google has launched a number of changes to Maps. Users will win with the more personalized and intuitive future of the app. Businesses will win, too—so long as you manage your location data, content, and reputation.
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Apple Gets Into Position for the Voice Search Revolution
As voice search becomes more prevalent, Apple will “retain an advantage over Amazon in ‘on-the-go’ searches, since our phones are always with us,” David Mihm tells Mike Blumenthal. “Unfortunately for Apple, people overwhelmingly conduct voice searches at home. “
Three Ways Location Marketing Is Changing in 2017
People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.
Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Signpost Integrates AI Tech with Facebook for More Effective Advertising… Snap Plans to File Publicly for Its Much-Awaited IPO This Week… How Automakers Are Cashing in on Connected Cars…
TAPinto’s 60 Franchises Launch Mobile App to Reach Young Users More Directly
Hyperlocal news network TAPinto has launched a mobile app to give users a platform that’s free of Facebook’s filters and is the preferred choice of younger readers. While many local newspapers and TV broadcasters offer apps, few independent news “pure-plays” like TAPinto have done so.
Raise Report: Button, Flirtey, AppsFlyer Score New Rounds
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Vestiaire Collective, Dalia, Zeotap, and Shiftgig.
Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…
Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads
Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.
Google Maps Holiday Controversy Reflects Deeper Issues in Local Search
In cases where community values are not unanimous, public companies are faced with an ethical question, and their answers can help to shape perceptions among users. For many, the removal of a Confederate holidays from Google Maps signals that it is truly a thing of the past.
Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…
Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers
Mobile is no longer just an important or necessary element of a marketing strategy — it’s vital for the livelihood and existence of a brand. And it has led to a critical shift in shopper behavior that brand marketers are rushing to understand and adapt their digital marketing strategies to.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature