A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers (Poynter)
Stories disseminated on social platforms, deemed “distributed content,” have spawned teams of Facebook Live producers and Snapchat Discover editors at major news organizations. What they haven’t done, according to a new report, is bring in tons of money for publishers.
Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads (Street Fight)
Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.
GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points (TechCrunch)
GM is opening up to app makers in a way that’s unique among carmakers; it created a software development kit for those looking to build apps for its in-car infotainment system that exposes 400 data points from the car itself for developer use.
Google Maps Holiday Controversy Reflects Deeper Issues in Local Search (Street Fight)
Damian Rollison: In cases where community values are not unanimous, public companies are faced with an ethical question, and their answers can help to shape perceptions among users. For many, the removal of a Confederate holidays from Google Maps signals that it is truly a thing of the past.
For Retail, the Next Big Tech-Driven Shakeup is Organizational (eMarketer)
Retailers are waking up to the reality that the way they traditionally structured their businesses may no longer work. We are moving to a single ownership structure where one person owns both the idea generation and the execution of the product. Technology has to sit with the business,” said Staples CTO Faisal Masud.
Button Raises $20 Million for Deep Linking (Business Insider)
The B2B startup powers deep-linking, or the connections between the apps you use, through its Button Marketplace. Creating those “A-ha” moments where users already find what they’re looking for has also turned into a lucrative business.
Data Can Help Brands Own Their Consumer Relationships (AdExchanger)
Jennifer Pelino: With the data and technology at our disposal, marketing efforts should be moving to the next level of consumer connectivity. Personalization is game-changing, but most marketers are still focused on a generalized or segmented approach.
More Than 30% of Brand Accounts Are Dormant on Snapchat (Digiday)
Among the 427 brands across nine industry verticals surveyed by research firm L2 in its 2017 report, 64 percent of them set up a presence on Snapchat between January and October of last year. But as of last October, only 67 percent of those were active, snapping at least once a month.
Postmates Is Planning a Big Push into Alcohol Delivery (Recode)
Starting on Wednesday, Postmates is rolling out an expanded selection of alcohol available for delivery in San Francisco and Los Angeles and giving the booze catalogue much more prominent billing in the app.