News and Analysis
Has Covid Killed the Single-Day Sale?
Limited-time offers and one-day sales are a mainstay of the holiday shopping season. But this year is unlike any other, and retailers are taking a different approach.
With Covid-19 restrictions limiting the number of customers who can be inside a store at any given time, retailers are looking at extending the shopping season to accommodate socially distant crowds.
Brands Are Struggling with Customer Loyalty in 2020. Here’s Why
The pandemic has sparked changes in consumer behavior. Some changes are predictable, like people stocking up on toilet paper when lockdown orders first went into effect.
But other changes occurring over the past seven months have been more slight and easier to miss. Now, with the holiday shopping season getting into full swing, brands are discovering that these minor shifts in consumer behavior have the potential to wreak havoc on their seasonal marketing strategies.
How Consumer Behavior Toward Auto Ads Changed During Covid-19
As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 — then, in March, everything changed.
Commentary
Facebook’s Perennial ‘Potential’ in Local
“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm.
Gauging the Opportunity to Replace Local Merchants’ Websites
We asked respondents what they used their sites for, and, considering the functions they deemed most important, whether they could replace them with a list of suggested companies and platforms. Facebook’s company pages and Google’s enriched listings topped the list.
LBMA Podcast: Walmart, Target, LinkedIN
Featured on this week’s edition of the Location-Based Marketing Association podcast: LEGO + Grand Visual, LinkedIN, Vyking shoes, Walmart, Target, HERE + Decawave, LBMA D/A/CH.
Latest Posts
Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…
Investment Firms Come to the Forefront Among Owners of Local Newspapers
Today seven investment entities control 349 daily newspapers, well ahead of either the 196 belonging to long-established private publishers that include companies like Hearst and Advance Publications or the 161 public publishers that include legacy chains like Gannett and McClatchy.
Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO
A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.
Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Chat App Viber to Launch In-app Shopping with Brands Including Macy’s… 7 Ways Small Retailers Can Compete with Retail Giants Using Google Shopping… SocialRank Realtime Helps Marketers Get More Proactive on Social Media…
A New Era for Street Fight
After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.
Urban Outfitters Increases Conversions With Contextualized In-App Messaging
Urban Outfitters has long used its brand-owned app to deliver messages to customers in the hope of driving conversions. What PlaceIQ and Appboy were able to do was heighten the value being delivered by in-app messaging, using a combination of location and customer activity data.
Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Strikes Back at Walmart’s Free 2-Day Shipping Offer… Mobile Engagement Sees Unprecedented Drop in Q4 2016… Why Facebook and Snapchat Are Spinning Off Mobile Incubators…
How Does Google Determine the Authority of Local Entities?
“Each of these sites that Google trusts might calculate authority in a different way, but if Google can verify the relationship to the local entity, they can apply that authority to the ranking of the local listing,” writes Mike Blumenthal to David Mihm.
6 Ways Merchants Can Prepare For the Rise in Voice Search
Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years. Here are six ways that local businesses can start preparing.
Street Fight Daily: Retailers Emphasize Mobile Web Over Apps, Verizon and Yahoo Close Revised Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Mobile Web is Quietly Killing Off Retail Apps… Why Verizon Decided to Still Buy Yahoo After Big Data Breaches… ‘More Options and Misunderstandings’: Media Buying on Snapchat Confuses Advertisers…
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