News and Analysis
Mobile is Our “Cure for Boredom.” What Does That Mean for Marketers?
A recent survey by mobile app ad firm Digital Turbine found that more than a quarter of consumers open their phones more than 75% of the time without a specific app in mind. Digital Turbine Matt Tubergen checked in with Street Fight to share how mobile app marketers can reach mobile users and the discovery tools those people are seeking.
Brands Are Pushing More Notifications During Covid-19. Here’s Why
According to a benchmark study of more than two billion app installs, recently released by the notifications and customer engagement platform Airship, users are quicker to click on notifications now than before the pandemic began. Thirty-two percent of website visits by opt-in users in March were from direct opens of web notifications, as direct open rates for mobile app push notifications reached their absolute-highest average rate in more than four years.
Why Brands Are Turning to Influencers During Covid-19
Brands are on delicate ground as they look for ways to promote their non-essential products during the pandemic. Stay the course with existing marketing strategies, and it looks like the brand is ignoring a global health crisis. Push too strong with coronavirus-themed ads, and brands run the risk of being seen as capitalizing on the tragedy.
The solution that some brands have come up with is to put the ball in the influencer’s court.
Latest Posts
Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…
Street Fight Staff and Friends Predict 2017’s Top Stories (Part One)
As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…
How Wearables Are Changing Perceptions About Location Privacy
While firms that collect location data through mobile apps were once viewed as pariahs, a shift in attitudes has more consumers turning on location services for apps and taking advantage of the benefits that sharing this data can bring. Behind the changing attitude is a growing interest in wearables.
Predictions 2017: Attribution Is Next
Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs.
Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…
Despite Stumble in Raleigh, Will The Agenda Be Part of ‘New Localism’?
“I’m learning that the success we have in Charlotte isn’t scaleable to other distinct geographies,” said founder Ted Williams. “I’ve become convinced that the key to financial success for an organization like ours is providing a high degree of advertiser customization and customer service. “
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