News and Analysis
Social Conversion Rates Climb During Covid-19
Covid-19 has changed the social media playbook, but brands who’ve been quick to adjust are seeing social conversion rates continuing to climb.
In an analysis of data pulled from more than 120 retail websites, the digital experience solutions company Episerver found that social conversion rates have increased steadily during Covid-19 shutdowns, from 1% in April 2019 to 1.2% in April 2020.
Street Fight’s June Theme: Retail Recovery
As the country starts to re-open and recover (some places more quickly than others), we’ll shift our focus to cover specifically how that’s happening. And what better vertical to represent local business recovery than retail? It will be a leading indicator for several other local commerce verticals.
So we introduce our June editorial theme: Retail Recovery. The goal: to chronicle the steps local businesses are taking to reemerge from locked doors and empty streets. Who’s doing what, and what can we learn from them? By “them” we mean businesses and the tech providers that support them.
GDPR is Two Years Old. Here’s How It’s Working and What the US Can Learn from It
This week marked the two-year anniversary of the General Data Protection Regulation, Europe’s major privacy law. GDPR was the first major European effort to put some legal and regulatory power behind demands for less free-wheeling data collection and selling.
To gauge just how GDPR is working out and what regulators might do to move the ball forward on privacy, Street Fight got in touch with Russell Sutton, SVP of data, EMEA, at MightyHive.
Commentary
What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors
Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”
LBMA Podcast: Postmates & DoorDash, Foursquare, Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.
Latest Posts
USA Technologies Links With Apple Pay to Offer Rewards on the Go
USA Technologies, which serves cashless and mobile transactions in self-serve retail, announced this morning that it has integrated its rewards program with Apple Pay. Now when consumers use Apple Pay at a self-serve vending machine, they will be able to instantly enroll in USAT’s MORE loyalty program.
Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…
5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing
For brand marketers, voice-based personal assistants represent a major opportunity in a largely-untapped space. Consumers are forming intimate relationships with these new technologies, providing major brands with the opportunity to interact with and learn about consumers in a way that hasn’t been possible before.
Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands See Big YoY Jumps In Revenue on Mobile Search Ads During 2016 Holidays… At CES 2017, Amazon Revs Alexa Everywhere Strategy… Marketing Automation is Powerful, But It Can Limit Internal Visibility for Brands…
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…
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Why TV Remains the Heartbeat of Local Connection