Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
5 Brands Infusing Retail with Artificial Intelligence (AdWeek)
Watch out, folks, the age of artificial-intelligence-powered retail is upon us, promising an unprecedented amount of data and information that can help merchants grow their businesses. Once the stuff of sci-fi novels, AI is poised to juice up everything from customer service to merchandising—except jobs for humans.
inMarket Launches Ambient Intelligence Platform for Brands (Street Fight)
Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S.
Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars (TechCrunch)
Google’s work with FCA goes well beyond the Android Auto model. The search giant clearly wants to push further into the dashboard of users, and do so in a way that is more deeply integrated with carmaker software and systems themselves.
Is There an SMB Analytics Market? And If So, What Should It Measure? (Street Fight)
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry (AdExchanger)
Branded Moments allow brands to sponsor playlists on Spotify’s mobile app that correlate with specific activities and times of day that consumers listen to music, said Danielle Lee, global head of partner solutions at Spotify. It’s also Spotify’s first foray into vertical video.
Consumer Trust Is Evolving in the Digital Age (eMarketer)
Even as some consumers place less trust in brand messages like ads, and more trust in sources like online reviews, other consumers say the opposite. This split is creating a dilemma for marketers as they seek to find the most effective, and trustworthy, ad formats and marketing tools to reach online shoppers.
Mayfield Robotics Launches $700 Home Robot, Kuri (VentureBeat)
Targeted at “technically connected” professionals and equally savvy families, Kuri appears to be more than just a regular robot that activates when you need it. It can roam through your house nonchalantly, entertain your children, play music while following you around, read an audiobook out loud, turn off your lights, and answer questions.
11 Developments to Watch Out For in Business Tech in 2017 (Business Insider)
In 2016, the enterprise technology market had a wild ride: From explosive IPOs to mega-mergers to surprise acquisitions, it was rarely boring. Here’s what we think we’ll see in 2017 — the continued rise of Amazon, a new day in the White House, and more.