News and Analysis
With Covid Insights Tracker, GroundTruth Looks to Democratize Location Data
GroundTruth’s new Covid-19 Insights tracker gives brands a way to track foot traffic down to the zip code level. The tracker is updated weekly, with the ability to search for daily foot traffic across a number of categories, like auto dealers, banks, restaurants, and retail.
Data comes from the 30 billion annual global visits GroundTruth observes on its platform. The company uses indexed foot traffic to demonstrate the relative increase or decrease in visits to different places of interest, with weekly and daily charts depicting foot traffic indexed against average weekly/daily visits starting from December 30, 2019.
As Retail Reopens, Voice Tech Takes Center Stage
Voice technology has been on the verge of going mainstream for nearly a decade. Despite big players like Amazon and Google launching their own smart speakers, and millions of consumers using the devices in their homes, investors in the voice technology space have been patiently waiting for the spark that would set off a new touchless world.
That spark is Covid-19.
Rakuten Ready Gives Merchants Access to Advanced Pickup Technology
Industry-wide curbside pickup has surged 208%, but statistics alone do not tell the complete story. Although large retailers were quick to pivot to a pickup-only strategy, small and mid-size retailers were largely boxed out. That’s because the ordering technology used by many large retailers comes with a price tag that small retailers cannot afford, and implementing the most sophisticated programs requires a level of technological sophistication that SMBs don’t usually have.
Rakuten Ready believes it has the answer to this problem.
Latest Posts
Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers
Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step. It can be easy for brands to make presumptions based solely on the fact that a specific person […]
Why Location-Based Machine Learning Is the Smart Path to Personalization
With the right data, a brand can keep the relationship with the customer warm while they’re off-property, out-of-town or on a budget. Offering the right deals and communications that are relevant to real interests means that the relationship between man and machine is getting better all the time.
Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…
7 Startups Vying to Become the Uber of Pot
So-called “Uber for pot” startups are in high demand, not just among consumers but investors, as well. Marijuana-focused private equity firms and VC firms are diving in headfirst, paving the way for growth in the industry. Here are seven examples of on-demand cannabis vendors serving the market right now.
Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’
“There has to be a process around the strategy to support the goals of others,” says founder David Pachter. “The people driving innovation are the ones on the front lines, working with clients and products. That groundswell of direction and changes, they don’t happen if you don’t have open channels of communication.”
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Why TV Remains the Heartbeat of Local Connection