News and Analysis
The Video Ad Market’s Challenges and Future
Short-form video platform Quibi drew a slew of mainstream headlines beyond advertising trade publications for far underperforming expectations. The platform’s execs blamed its relative failure on coronavirus.
While coronavirus alone may not explain the fate of Quibi, the virus and related drops in economic and social activity have left the video ad market in a paradoxical state. Viewership is up; ad demand is down. To explain the state of the market and where it’s headed, Tal Chalozin, CTO and co-founder of video ad platform Innovid, spoke to Street Fight.
Location Data Firm Unacast Generates Hyperlocal Covid Recovery Metrics
Location data and analytics firm Unacast is hoping its new recovery analytics tool might guide businesses through this chaotic time. The interactive tool allows retail operations professionals, real estate developers, and property management companies to drill down to the census block level to get visibility into real-world economic recovery scenarios and plan for future investments.
Using data that compares real-time public behavior in the current environment to pre-Covid time periods, businesses can estimate recovery rates and more accurately plan for future reopenings.
6 Contactless Payment Solutions for Retailers
Retailers have dozens of ways to go when implementing contactless payments in brick-and-mortar stores. The best option usually depends on the retailer’s size and budget. Smaller businesses tend to rely more on app-based contactless payments and mobile solutions as a way to minimize the costs associated with integrating an entirely new point-of-sale system.
Here are six mobile payment and contactless payment options that retailers can use to help curb the spread of coronavirus inside their stores.
Commentary
5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales
Centralization of location data is key. With correct information at hand, a brand’s corporate office can effectively channel information to individual store/business locations for events like regional holiday sales. At the same time, stores can manipulate their own unique data and funnel that back up to corporate.
Four Years After GateHouse, Brad Dennison Has Become a Local News Rover
There’s a new nameplate in hyperlocal news publishing, and just about everything about it is boldly different, including the name—Rover. This combination digital daily and print monthly was launched in suburban Nashville last week. In this Q&A, Tom Grubisich talks with one of Rover’s architects, Brad Dennison.
Latest Posts
Why Developing a ‘Near Me’ Strategy Has Become Critical for Local Marketers
Mobile is no longer just an important or necessary element of a marketing strategy — it’s vital for the livelihood and existence of a brand. And it has led to a critical shift in shopper behavior that brand marketers are rushing to understand and adapt their digital marketing strategies to.
Why 2017 Will Be the Year of the ‘Micro Moment’
A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. Essentially, it’s a description of a new consumer mindset: one that has switched from regularity to spontaneity in shopping and learning habits, due to ubiquity of smartphones.
Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base
For Good Food Guys, a restaurant group that owns and operates fast casual restaurant concepts in the Bay Area and Los Angeles, digital marketing platforms helped bring in customers over the holiday season who were already out doing their shopping, while also rewarding those who visit most frequently.
Street Fight Daily: Voice Assistant Sales to Skyrocket, Alibaba Local Commerce App Raises $1.1 Billion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 25 Million More Voice Assistants Coming This Year; Google, Amazon Dominate… Alibaba’s Local Commerce Platform, Koubei, Raises $1.1 Billion… Crate and Barrel COO Talks Bucking Brick-and-Mortar Trends…
6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites
Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.
Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up
“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”
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Why TV Remains the Heartbeat of Local Connection