News and Analysis
How to Use Maps for Local Marketing
Techniques for measuring DOOH exposure and mapping to give cross-device measurement more meaning are being utilized by larger brand marketers, but smaller companies are also getting into the game and finding innovative ways to layer maps onto their local strategies.
Here are five ways that marketers can use mapping technology in their local campaigns.
InMarket Buys NinthDecimal as Location Consolidation Persists
The move comes at a time when location marketing competition is heating up as the number of major players in the space winds down. Foursquare is widely recognized as the leader in location, especially after its merger with Factual earlier this year. PlaceIQ acquired Freckle IoT. X-Mode bought Location Sciences’ location data assets.
With the boost of NinthDecimal’s tech, talent, and partnerships, InMarket is better positioned to compete.
KickCOVID.us Crowdsources Business Safety Data
KickCOVID.us is one part business directory, one part safety monitor. The hyperlocal mobile website allows consumers to read and rate the relative safety of businesses based on the precautions they are taking around Covid-19.
Look up Cooper’s Hawk Winery and Restaurant, for example, and you’ll see that social distancing is being enforced and some masks are being worn, but no temperature checks are taking place. At Matchbox, a restaurant in Ashburn, Virginia, most people are wearing masks and no-contact delivery is currently available.
Commentary
GateHouse Media’s Kirk Davis Argues Chain Is Becoming a ‘Leader in Community Engagement’
Cost-cutting equity funds have hollowed out scores of daily newspapers, turning their communities into “news deserts,” the critics say. But Kirk Davis, CEO of GateHouse Media, counters that the equity-funded conglomerate is transforming its 144 dailies into tribunes of the people. He makes his case in this Q&A.
Latest Posts
Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Chat App Viber to Launch In-app Shopping with Brands Including Macy’s… 7 Ways Small Retailers Can Compete with Retail Giants Using Google Shopping… SocialRank Realtime Helps Marketers Get More Proactive on Social Media…
A New Era for Street Fight
After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.
6 Ways Merchants Can Prepare For the Rise in Voice Search
Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years. Here are six ways that local businesses can start preparing.
Street Fight Daily: Retailers Emphasize Mobile Web Over Apps, Verizon and Yahoo Close Revised Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Mobile Web is Quietly Killing Off Retail Apps… Why Verizon Decided to Still Buy Yahoo After Big Data Breaches… ‘More Options and Misunderstandings’: Media Buying on Snapchat Confuses Advertisers…
Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S. Retailers… Visa, IBM Team for Consumer Payments through IoT Devices… Facebook Isn’t Going After LinkedIn, It’s Chasing a Much Bigger Jobs Market…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust