News and Analysis
One Year Later: How Covid Hit Ad Tech and How It’s Recovering
Covid bludgeoned ad spend, cut budgets, and forced ad tech providers to get crafty to survive. On top of that, 2021 is throwing its own curveballs, especially related to privacy, as Apple and Google downgrade tracking.
The Comment Section Could Be the Next Big Source of Audience Data
Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.
Expert Roundup: How Will Retail Transform in 2021?
Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.
Commentary
AI: The New Force Multiplier for Your Sales Team
The future of AI as it relates to sales revolves around assisting humans and freeing them up to do more creative and nuanced tasks like relationship building and the listening that enables it. In fact, this process has already begun.
Yelp, Google Reviews, and Antitrust
Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.
Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector
Uberall’s acquisition of Navads highlights the importance of listings management and its integration with reputation management. Street Fight’s latest survey of multi-location brands shows a correlation between use of both these types of services and the overall effectiveness of local marketing.
Latest Posts
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Nexstar Is Big in Local TV — And Now It’s Aiming to Grow Its Digital News Sites
The emphasis of the local coverage on the company’s stations is often on crime and crashes — and that practice carries over to most of the digital sites. The net result is that Nexstar’s image can be distorted by commodity-level content that undercuts its strategy.
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
Why Google Play Sees Complementary Roles for Travel and Local Apps
A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.
Empyr Takes the Wraps Off New Cost-Per-Revenue, Performance Marketing Platform
Empyr has revealed a new performance marketing platform that can verify when campaigns send customers to brick-and-mortar locations to make purchases. The promise is that it would let marketers better focus their spending on ads that deliver verified foot traffic.
Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…
Report: Most Local Merchants Will Increase Marketing and Shift Budgets to Digital this Year
The majority of local businesses are increasing their spending on advertising and marketing this year, and they’re shifting their dollars towards a broad variety of digital tactics. Those are two of the key findings from Street Fight’s just-released study, The Local Merchant Report 2017. Our analysis also revealed a pattern of momentum spending that makes a […]
SMB Index: Local Stocks Climbed in April, Closing With a Strong Rally
This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. In April 2017 the SCP SMB Index climbed 4.9% after a strong rally to close off the month.
Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.
Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.
Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem