News and Analysis
How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World
According to McKinsey, more than 75% of consumers tried new brands, places to shop, or methods of shopping in 2020. The reason? Product availability was high on the list, but so were price and the availability of promotions. Now, as the vaccine rollout continues and states work to get back to normal, brand marketers are finally coming up for air and looking at how they can adapt their loyalty and rewards programs for the post-Covid world.
Back to âNormalâ Requires Omnichannel Approach
Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store.
3 Reasons Virtual Events Are Here To Stay
More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
Commentary
Will AR Bring Together the Best of Online and Offline Shopping?
Mike Boland: We know about the advantages of e-commerce. There’s more supply, transparency, cost efficiency, inventory (a.k.a “endless aisle”), and the ability to dynamically search and filter product attributes. AR can engender a sort of hybrid UX that brings these features to store aisles. The losers in the next era of retail will be those who try to fight this experiential innovation.
LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra
Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.
From Employee to Publisher: How One Media Veteran Did It
In this Q&A, media veteran Shereen Siewert talks about the biggest move in her careerâan exciting but risky gamble in which she would give up the security of a weekly paycheck to strike out on her own as an entrepreneurial, independent publisher.
Latest Posts
Is DexYP the Consolidator That Local Has Been Waiting for?
On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for todayâs younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.
Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology
Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.
Raise Report: Freshly, Rinse, Kinetica Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Growbots, Sense, Samara, and Kepyr.
Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Begins Release of Monthly Marketing Metrics Report… Blue Apron’s IPO Has No Pop But Plenty of Questions… Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention…
NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.
Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’
For all their limitations, local news providers are now better positioned than Facebookâs moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.
Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…
An Unsexy Truth: Emerging Tech Hinges on Local Data
The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.
How Brands Can Refine Their Local Marketing Mix to Maximize Results
The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. We asked hyperlocal executives for their perspective on how brands can tweak the marketing mix to maximize high-yield results.
Street Fight Daily: Lyft Eyes Opportunity in Uber Turmoil, Creativity on Social Can Backfire for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Uber Stumbles, Lyft Sees an Opening and Bits Its Tongue… Some Brands Get Clever on Social Media (and Some Consumers Aren’t Feeling the Vibe)… Here’s How Brands Are Partnering with Waze to Reach Riders…
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