News and Analysis

News & Analysis

Google’s FLoCs: “Advertisers and Publishers Are Right to Be Wary”

by Joseph Zappa Share this  
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Google’s FLoCs is supposed to boost privacy in ad targeting. But the actual efficacy of the program and Google’s habit of boosting itself are fueling concerns.

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Demand Science Acquires Email Marketing Automation Startup Tidings

by Joseph Zappa Share this  
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The B2B buyer intelligence platform Demand Science is acquiring the email marketing automation startup Tidings for an undisclosed sum. Tidings founder David Mihm will join Demand Science as VP, head of product, as part of the deal. Mihm, a Street Fight contributor, previously founded and sold GetListed.org to Moz in 2012. He is among the […]

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Street Fight’s February Theme: Disrupting Retail

by The Editors Share this  
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We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.

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Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing

by Chris Hogg Share this  
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From brands to vendors to publishers, DMEXCO is a good bellwether to consider when trying to understand where things are headed. Brands taking control, data quality, and publishers getting smarter about data are key topics I kept hearing about—and for good reason.

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Is Google Playing the Long Game with SMB Websites?

by David Mihm and Mike Blumenthal Share this  
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“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.

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LBMA Podcast: Dirty Lemon, HYP3R, Amazon

by Asif Khan Share this  
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On this week’s edition of the LBMA podcast: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.

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Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

by Stephanie Miles Share this  
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As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.

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#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale

by Joao-Pierre Ruth Share this  
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A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or if these are responses to specific marketing campaigns.

News & Analysis

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…

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#SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

by Joao-Pierre Ruth Share this  
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What brings a person nearby into a bank can be an indicator of their intent, says Jake Davidow, head of media buying at JPMorgan Chase. That’s why understanding the context of location so important to marketers.

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Local Providers Should Take Care in Interpreting Big Mobile Advertising Numbers

by David Card Share this  
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One of the key themes of Mary Meeker’s annual presentation was mobile advertising — its growth, targeting, and measurability. But recent Street Fight surveys of SMBs and brand marketers indicate that mobile still has surprisingly low usage and perceived effectiveness.

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How Sports Marketers Can Extend Their Brands and Win Big This Summer

by Michael Buttigieg Share this  
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With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.

News & Analysis

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

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#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

by Joao-Pierre Ruth Share this  
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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

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How a Small South Texas Daily Is Building a Profitable Digital Future

by Tom Grubisich Share this  
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The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.

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Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

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