News and Analysis

Google’s Latest Privacy Play Has Big Implications for the Open Web
News & Analysis

Looking for the ‘Big Picture’ in Local Search

by Stephanie Miles Share this  
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Tunnel vision is an issue that’s long plagued the SEO community. Single-location rank trackers don’t tell the complete story of how well a business is really performing in local search results. But with so many avenues to go down in measuring success, it’s almost impossible not to get sidetracked from time to time.  If businesses […]

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How Restaurants Are Using Interactive AR in 2021

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Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.

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This Startup Enables Human Connections at Virtual Events — Here’s How

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Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.

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Not All Voice Assistants are Created Equal

by Mike Boland Share this  
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Several tech giants are chasing voice search and assistant apps. They’re motivated by different factors—each seeing voice as a way to support, grow, and protect their unique core businesses.

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Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience

by David Mihm and Mike Blumenthal Share this  
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Google has been reducing the amount of traffic to local websites for a long time. And while it took a while to understand what was happening, it isn’t infuriating. Businesses can still get in front of customers and garner leads—it’s just not via their website.

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LBMA Podcast: Placed & Adobe, Perry Ellis & Amazon, Foursquare

by Asif Khan Share this  
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On this week’s episode of the Location-Based Marketing Association podcast: Innovative Foto, Airport Sherpa, Alaska Airlines goes VR, Cargo raises $22M, Foursquare for Good, Placed teams up with Adobe, Perry Ellis’s Alexa skills.

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Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…

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xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

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In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.

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#SFSNYC: Inside Amazon’s Voice-Search Strategy

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Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.

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#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

by Joseph Zappa Share this  
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At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

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#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

by Joseph Zappa Share this  
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Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

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#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

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At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

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Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

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#SFSNYC: Taking Location ‘Beyond Pins on a Map’

by Joao-Pierre Ruth Share this  
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As more ideas and information are loaded into maps, the context of the data used in the creation needs to be clear, said Mapbox SVP Marc Prioleau. “Location is data,” Prioleau said.” Don’t just put your data on the map. Your data is the map.”

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#SFSNYC: The Restaurants of Tomorrow

by Joao-Pierre Ruth Share this  
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Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.

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#SFSNYC: How Apps Can Take Advantage of Connections Between Travel and Local

by Joseph Zappa Share this  
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At Street Fight Summit in Brooklyn Tuesday, Jeena James, global head of travel and local for Google Play, addressed the intersection of travel and local, explaining what apps in the Android ecosystem can do to capitalize on the connections between the two.

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