News and Analysis
Global Brands Get Creative with Post-Pandemic Loyalty Strategy
As the country reopens and consumers step outside once again, brands are beginning to reimagine their loyalty programs for a post-pandemic world. That means pivoting away from strategies that rely on third-party data and providing more customers with relevant experiences in owned digital channels.
6 AI-Based Mapping Systems for Efficient Logistics
Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.
Innovation Brief: Google, Facebook & Netflix
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Google’s latest machine learning, Facebook’s Watch play, and Netflix getting into e-commerce.
Commentary
How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West
Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.
LBMA Vidcast: Square Goes Mobile SDK, Gimbal Buys UberMedia
On this week’s Location-Based Marketing Association show: Square goes mobile SDK, Sinclair + Harman + SK Telecom, Gimbal buys UberMedia, AT&T and others to stop selling location data, LocusLabs partners with IndoorAtlas. Special Guests: Herve Utheza (Here Technologies) & Tom Kenney (Verve).
Trending Now: Brands Shifting Mobile Ad Budgets from Facebook to Google UAC
Brian Bowman: There’s an emerging trend in the advertising industry—for the first time, brands are shifting significant mobile advertising budgets from Facebook ads to Google Universal App Campaigns (UAC). While Facebook advertising has largely dominated mobile marketing budgets, this migration of budgets to Google’s platform has been a helpful shift to diversify risk tied to any single platform. Why is this shift happening now, and what does it mean for brands?
Latest Posts
Case Study: Audiologist Offloads Management of Digital Campaigns
Audiology First owner Diana Wagner knew that establishing a presence online would be essential to growing her business, but running online marketing campaigns required too much day-to-day involvement for her to be able to handle everything on her own.
Facebook Has a New Mission That Just May Benefit Local Publishers
Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine
“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”
Quantifying the Physical World with a Product-Based Approach
By having access to real-world consumer footprints and analytics in real time, businesses have the potential to make decisions on product marketing quicker and more reliably.
Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…
Case Study: Jack in the Box Explores Autonomous Delivery Robots
While the company is keeping a tight lid on which other technology platforms it’s testing out currently, Alter says consumers can expect that its new robot delivery fleet is just a part of its experimentation with hyperlocal tech.
The Key to Multi-Channel Success: Understanding the Search and Social Mindset
People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.
Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…
2017: A Year of Experimentation for Google Local Search
For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology. This year has been especially dizzying, though to those paying attention, many opportunities are presenting themselves to reach out to customers in new ways.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem