Multi-location brand and agency marketing news |Street Fight

News and Analysis

News & Analysis

As Few as 13% of Professionals Expect Full-Time Return to Office

March 26, 2021March 25, 2021 by Joseph Zappa

Share this:

Before the Covid-19 pandemic bumped office workers out of the office and into their living rooms, most of them worked exclusively or almost exclusively from the office. But after a year of remote work by necessity, only 13% say they expect to go back to full-time office work.

News & Analysis Theme of the Month

Expert Roundup: How Will Privacy Define the Near Term? Part II

March 25, 2021April 6, 2021 by The Editors

Share this:

A group of experts expounds on what the advertising ecosystem can expect from privacy changes and how to prepare for a new era of digital marketing and business.

News & Analysis Theme of the Month

Privacy-forward Digital Marketing Can Outperform Traditional Models

March 25, 2021March 24, 2021 by Stephanie Miles

Share this:

The results of a new campaign by Brave Software and Dentsu International show that digital privacy might not be the monolith that it’s thought to be, and that advertisers can still generate a positive ROI on their campaigns without sacrificing consumers’ online privacy.

Commentary

Commentary Streets Ahead

2018 Ranking Factors Report Emphasizes GMB and Reviews

December 3, 2018March 7, 2019 by Damian Rollison

Share this:

Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.

Commentary

LBMA Podcast: Walmart’s Toy Lab, 7-Eleven & WeChat, Anything’s Big Funding Round

November 30, 2018November 28, 2018 by Asif Khan

Share this:

On this week’s LBMA show: Anything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart’s toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

Commentary

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

November 29, 2018November 30, 2018 by Tom Grubisich

Share this:

The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.

Latest Posts

News & Analysis

inMarket Expands Audiences Segmenting Product in Bid to Fix Programmatic Location Accuracy

August 1, 2017August 1, 2017 by Stephanie Miles

Share this:

In-store advertising vendor inMarket is expanding its offerings to agency trading desks this morning, with the announcement that it’s opening up its Audiences segmenting product as a self-service solution. Beginning today, agency bid desks will be able to use inMarket’s reservoir of first-party location data to enable hyperlocal targeting.

News & Analysis

Street Fight Daily: Amazon Creeps Up on Ad Duopoly, Facebook Invests in Conversational AI

August 1, 2017August 1, 2017 by Joseph Zappa

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertisers Warm to Amazon’s Increasing Ad Pitch… Facebook Buys an AI Startup to Turn Its Middling Assistant into a Siri Killer… Autonomous Vehicles Projected to Drive In-Car Advertising…

News & Analysis

Local SEO Guide Launches Tool for Tracking Google My Business Updates

July 31, 2017July 30, 2017 by Stephanie Miles

Share this:

The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.

Brand Battle: Weight Watchers vs. Jenny Craig

July 31, 2017July 29, 2017 by Sponsor

Share this:

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.

News & Analysis Street Bytes (column)

The Place of Newspapers in the Local Marketing Ecosystem

July 31, 2017June 11, 2019 by David Mihm and Mike Blumenthal

Share this:

“Digitally speaking, NextDoor is encroaching on a space that local papers really should own.” David Mihm tells Mike Blumenthal. “It’s basically a glorified forum that in my view would be every bit as successful, if not more so, if hosted by a truly local entity.”

News & Analysis

New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

July 31, 2017July 31, 2017 by Tom Grubisich

Share this:

Randy Kilgore succeeds Carll Tucker, who founded Daily Voice in 2010, after a long career in print community news and will continue as chairman of the private Daily Voice company. In this Q & A, the two execs talk about the transition and what’s next for hyperlocal news network.

News & Analysis

Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

July 31, 2017July 31, 2017 by Joseph Zappa

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Search for New CEO Hampered by Deep Split on Board… Amazon Is One Part of a Much Larger Picture of the Retail Apocalypse… Focus on Mobile and Product Drives Q2 Digital Ads…

News & Analysis

Openings and New Hires at Daily Voice, Near, Local SEO Guide

July 28, 2017 by Geoff Michener

Share this:

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.

News & Analysis

LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

July 28, 2017 by Asif Khan

Share this:

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

News & Analysis

Raise Report: New Funding for NewStore, Dynamic Yield, Convoy

July 28, 2017July 27, 2017 by Joseph Zappa

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.

409 410 411 412 413

Newer

Older

News and Analysis

Commentary

Latest Posts

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories