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News & Analysis

Third-Party Data Remains Even as Cookies Deprecate

by Joseph Zappa Share this  
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Third-party cookies are crumbling, but third-party data may be on the rise. Lotame, a data enrichment platform, manages what it calls the “world’s largest second- and third-party data marketplace.” This gives the company among ad tech’s best views into how companies are deploying data and what they’re buying. Lotame found that third-party data sales skyrocketed […]

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Brick-and-Mortars Pivot to Logistics, Entertainment

by Stephanie Miles Share this  
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Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.

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After E-Commerce Gains, Retailers Struggle with Return Logistics

by Stephanie Miles Share this  
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$70.5 billion worth of holiday purchases this year are expected to be returned, and 400 million square feet of additional warehouse space could be needed just to process those returns. For retailers already facing a deluge of products coming back into their warehouses, it could already be too late.

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Seven Hard Truths About Location Data Accuracy

by Jake Moskowitz Share this  
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You need proven industry benchmarks if you want to set realistic goals and expectations for location data-driven marketing. Going forward, these norms can help you form and answer key questions about location data-based tactics, so you can make more informed data decisions.

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LBMA Podcast: Reveal Mobile Launches Visit Platform, Foursquare Measures TV

by Asif Khan Share this  
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On this week’s LBMA podcast: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars,” Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds its voice.

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It’s a Whole New Tune for the News Media in Music City

by Tom Grubisich Share this  
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In this Q & A, Kelly Gilfillan, who co-founded Home Page Media, talks about the significance of her company’s purchase by FWP and her role in the new concern, which has disrupted the publishing landscape in Music City.

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Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

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A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

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How Amazon Prime Day Can Give Other Retail Brands a Boost

by Joao-Pierre Ruth Share this  
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Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however, a spillover effect on Prime Day, Criteo CEO Jaysen Gillespie says, and smaller retailers can benefit from the foot traffic drawn to anchor stores at shopping centers.

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Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…

News & Analysis

PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

by Joao-Pierre Ruth Share this  
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Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector.

Streets Ahead

Snapchat Expands Its Foray Into Local with Snap Map

by Damian Rollison Share this  
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Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.

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Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…

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Comparing Enterprise and SMB Attitudes on Local Tech

by David Card Share this  
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In recent Street Fight surveys, both brands and local merchants reported that they are increasing the digital portion of their marketing spending. Over half (57%) of local merchants surveyed said that was the case, and 40% of the enterprise local marketers agreed.

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Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

by April Nowicki Share this  
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A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

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Street Fight Daily: Uber Launches In-App Tipping, Study Finds Email Still Best for ROI

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Launches In-App Tipping Feature in Over 100 Cities… Email Still the King of ROI, Says DMA… You Can Now Reply to Instagram Stories with Photo and Video…

News & Analysis

Freckle IoT Inks Global Partnership with Cisco

by Stephanie Miles Share this  
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Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

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