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News & Analysis

Pivoting Toward the New Consumer Experience: The 2021 Brand Innovation Survey

by Damian Rollison Share this  
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Most marketers have accepted that they are in the process of defining a new purchase journey that will persist into the future.

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Expert Roundup: How Will Retail Transform in 2021? Part II

by The Editors Share this  
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In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.

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Retailers Use AI to Rebuild the Customer Experience

by Stephanie Miles Share this  
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Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.

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Evolving Our Lens for Local Ranking Factors

by David Mihm and Mike Blumenthal Share this  
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Blumenthal and Mihm: We in the Local Search industry are not served by relying so heavily on traditional SEO logic and tools—in our approach to the Local Pack, our understanding of the ranking factors, and even what we suggest to clients as appropriate activities.

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LBMA Podcast: Spent Retail Analytics, Reveal Mobile Black Friday Report

by Asif Khan Share this  
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On this week’s LBMA show: Spent retail analytics, LinkSure free global WiFi, Casino competes with AmazonGo in France, McDonald’s dancing in the streets of Bogata, Shopkick + Unilever & Walmart, Verve + AdCouncil for Goodwill. Special Research—Reveal Mobile Black Friday Report.

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Mike Ragsdale Says Putting Community First Makes His ‘Indie’ 30A Site a Big Winner

by Tom Grubisich Share this  
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In this Q&A, 30A founder Mike Ragsdale itemizes what he thinks his industry is doing wrong and how 30A, by making community paramount, has become the top revenue-producing site among independents.

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Openings and New Hires at Daily Voice, Near, Local SEO Guide

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.

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LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

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Raise Report: New Funding for NewStore, Dynamic Yield, Convoy

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.

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Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…

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Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

by Joao-Pierre Ruth Share this  
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At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.

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How Local News Publishers Can Score With Proximity Marketing

by Tom Grubisich Share this  
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Proximity marketing is becoming increasingly popular as brands and local merchants try to reach consumers on the go. In this Q & A, James Ewen, marketing manager at UK-based proximity-marketer Tamoco talks about how local news publishers can benefit from this trend.

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Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…

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Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios

by Stephanie Miles Share this  
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Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.

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Alignable Rankings Show Lead Generation, Hiring Categories Primed for Disruption

by Stephanie Miles Share this  
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Small businesses are largely at the mercy of the online reviews published on sites like Yelp and Facebook, but now those business owners have turned the tables with some tough critiques for technology vendors in a new report published by the SMB social networking platform Alignable.

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Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Gen-Zers, 74% of Millenials Say Social Influences Their Shopping Choices… LinkedIn Allows Brands to Track Who Is Visiting Their Sites… How Uber Is Trying to Fix Itself…

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