Commentary
Will Consumer Privacy Be the Defining Issue of 2019?
Though their terms are not identical, in essence both GDPR and CCPA are designed to give consumers the power to stop companies from collecting personal data, to review all personal data a company may have collected, and to request deletion of any stored data. Both regulations strike a major blow in favor of the concept that ownership of personal data ultimately resides with the individual and not with companies who may profit from it.
Latest Posts
Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…
How Red Wing Shoes Finds Its Stride in Brand Marketing
Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.
Using Social Media for Enterprise Local Marketing: Comparing Twitter and Facebook Marketers
Surveys suggest social media is pretty influential for shoppers, particularly young ones, although they gravitate to Instagram and Snapchat. Big brands are taking heed. Although packaged goods giant P&G said it was paring back its most highly-targeted Facebook ads, it recently confirmed that it was maintaining its overall Facebook spending.
After Some Challenging Pivots, Moz Digs Deeper for Growth
After several years of fast growth pushing into a variety of different marketing products , the firm announced last August that it was laying off 28 percent of its workforce in order to refocus on its core competencies. We caught up with CEO Sarah Bird recently to talk about the changes and where she sees the digital marketing industry headed.
inMarket Expands Audiences Segmenting Product in Bid to Fix Programmatic Location Accuracy
In-store advertising vendor inMarket is expanding its offerings to agency trading desks this morning, with the announcement that it’s opening up its Audiences segmenting product as a self-service solution. Beginning today, agency bid desks will be able to use inMarket’s reservoir of first-party location data to enable hyperlocal targeting.
Local SEO Guide Launches Tool for Tracking Google My Business Updates
The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.
Brand Battle: Weight Watchers vs. Jenny Craig
To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels