News and Analysis
What Gannett’s Partnership with Snap Means for Local Marketers
Despite its obvious benefits from a marketing perspective — with the ability to connect to more Gen Z consumers than Facebook, Instagram, and Messenger combined — Snapchat’s youth-focused advertising tools haven’t always been easy for small and mid-size businesses to take advantage of. A new deal with Gannett could change that.
Not Every Agency and Ad Tech Firm is Decrying Google’s Privacy Moves
The big question is what Google’s shift portends for users and advertisers. Is it actually a boon to user privacy? Will it undermine digital advertising? Or will models like Google’s Federated Learning of Cohorts, which will allow targeting of groups of users with similar interests instead of targeting of individuals per se, fill the gaps?
StitcherAds Offers a Digital Substitute amid the Paper Coupon’s Demise
National retailers like CVS and Walgreens are betting that the changes in shopping behavior they’ve seen during the Covid-19 pandemic will last long after vaccines have been rolled out, and technology companies are following their lead with a host of new digital products designed to accelerate the print coupon’s demise.
Commentary
Civil’s Relaunch Will Include Can’t-Fail Second Token Sale in Early 2019
In this Q&A, Civil co-founder and CEO Matthew Iles, Vivian Schiller, CEO of the Civil Foundation, and Matt Coolidge, co-founder and head of marketing at Civil, detail how their decentralized and community-owned journalism network can be a realistic answer to the “duopoly” of the giant Google and Facebook search and social platforms.
Local Advertising’s Next Sleeping Giant: Uber
Mike Boland: Given the attribution possibilities, its scale, recent delivery partnership with Starbucks, and existing Uber Eats infrastructure, Uber’s move into advertising looks pretty inevitable. Of course, it would have to gain internal competency as an ad company, so look for acquisitions or talent hires (or both) in 2019. And look for more rhetoric about the latest company to challenge the duopoly, this time in a very local way.
Latest Posts
Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing
Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.
Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…
Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands called PockeTVC (short for pocket television commercials) for more than a year that takes existing TV assets and fits them for mobile, Facebook […]
Why Location Visit Data Is Going to Be Huge for Brands
If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.
Street Fight Daily: Yelp Sells Eat24 to GrubHub, Brands Rankled by Amazon’s Third-Party Selling
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Selling Eat24 to GrubHub for $287.5M, and the Stock is Skyrocketing… Brands Bristle at Third-Party Selling on Amazon But Can’t Do Much to Stop It… Is Facebook’s Mobile Attribution Model Fair?…
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