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Amazon’s Retail-as-a-Service Expands into Payments, AR, and Salons

by Mike Boland Share this  
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As Amazon continues to mature, it needs to find revenue growth in new, creative places. The company’s booming advertising business is one such conquest. Iterating on the AWS playbook by bringing tech-fueled logistical innovations to physical stores could be another.

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Airkit Raises $40 Million to Fuel the Future of CX

by Stephanie Miles Share this  
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Just this morning, the low-code digital customer experience platform Airkit announced a $40 million round of Series B funding, led by EQT Ventures. The Series B will be used to accelerate the company’s investments in go-to-market and product development. The announcement comes just seven months after Airkit came out of stealth with a $28 million Series A.

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2021: All Upside for Digital

by Joseph Zappa Share this  
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As retailers try to determine how to welcome customers back in person while expanding digital efforts that accelerated last year, NetElixir CEO and founder Udayan Bose weighed in on what to expect from commerce and why retailers should invest aggressively in online channels.

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LBMA Vidcast: Urgent.ly Gets $21M, Adobe to Measure OOH

by Asif Khan Share this  
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On this week’s Location-Based Marketing Association podcast: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.

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Building the Location Layer: A Conversation with Foursquare

by Mike Boland Share this  
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Last week, location technology company Foursquare announced its new Pinpoint audience segments product. Building from its large corpus of data on places, spatial movements and behavioral patterns, Pinpoint represents the latest in Foursquare’s evolution as the “location layer,” for the internet. We got the chance to sit down with Foursquare CEO Jeff Glueck in San Francisco to find out more. Here is the full interview. 

Commentary

Choice: The Ingredient That Drives Higher Mobile Engagement Across All Marketing Use Cases

by Dan Slavin Share this  
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Dan Slavin: To appeal to all consumers, you must use a mix of mobile channels, such as text, mobile wallet, and apps. Your consumers have a specific preference when it comes to receiving retailer promotional messages. Your mobile marketing strategy must cater to this preference.

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New iPhones May Open the Door for Brands to Experiment With AR

by Joao-Pierre Ruth Share this  
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The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands.

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Taking the Pulse of the Location Data Ecosystem

by David Card Share this  
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Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising.

Road Map (column)

Where Will VR Fit Into Local Advertising?

by Mike Boland Share this  
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How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.

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Street Fight Daily: Facebook Guides Retailers on Mobile, US Ad Firms Prepare for Data Regulation

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Facebook Feature Will Help Print Catalogs Translate to Mobile… GDPR Is Coming, and Many U.S. Ad Tech Firms Are Not Ready… Yelp Claims Google Broke Promise Made to Regulators…

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The New ‘Location, Location, Location’ in Retail

by David Mihm and Mike Blumenthal Share this  
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“The new consumer (and search) paradigm favors small-scale, hyper-focused boutiques close to population centers as opposed to horizontal big box retailers on suburban commercial strips,” David Mihm says to Mike Blumenthal in their bi-weekly conversation.

Case Studies

How Cinnabon Uses Digital Tools to Thrive Despite Declining Foot Traffic

by Joseph Zappa Share this  
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“Everyone’s going to use the buzzwords like omnichannel, but the bottom line is you have to figure out how your brand is going to play in the new world and be accessible to people in the way they want it,” says Joe Guith, president of Cinnabon.

News & Analysis

Street Fight Daily: Instagram Video Engagement on Steep Rise, Smartphones Drive Web Traffic

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Engagement with Instagram Videos Is Surging… Advertisers, Take Note: Smartphones Are Driving All Web Traffic Growth… Google Changes AdWords Guidelines in Response to Apple’s Intelligent Tracking…

News & Analysis

Raise Report: New Funding for MapR, Appier, AdWerx

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Strikingly, GetAccept, Turo, and Dataiku.

News & Analysis

LBMA Podcast: Disney Goes AR, Starbucks QR Codes, Reveal Mobile

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Overnight app, Fuelcycle, Softbank’s Robot Priest, Smirnoff Cider + Locomizer.

News & Analysis

Street Fight Daily: Google’s E-Commerce Influence Declines, Uber Under FBI Investigation

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Google’s E-Commerce Influence In Steady Decline (MediaPost)… Uber Faces FBI Probe Over Program Targeting Lyft (WSJ)… Postmates Expands Unlimited, a Prime-Style Subscription Service, to 250k Merchants (TechCrunch)…

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