News and Analysis
420 Goes Digital With the Help of Vistar Media
The cannabis industry is unique in that it was one of the first major sectors to benefit from technology from its inception. A highly-regulated space, marketing cannabis (like the financial, liquor, and pharmaceutical industries) is filled with regulations. That’s where digital media comes into play, keeping major cannabis brands from “going up in smoke.” April 20th […]
Check Out What’s New at the Grocery Store
Walk into any MULO (multi-location) grocery store today, and you’ll likely find far more than what you might have experienced 20 years ago. In fact, the most popular grocery store in the U.S. today is not even an actual grocery store. According to this recent study, 7-Eleven ranks highest, which is proof positive of the […]
BILI Social Partners with NHLAA
Social-media and commerce company BecauseILoveIt.com (BILI Social), has entered an exclusive three-year partnership with the NHL Alumni Association (NHLAA). The goal is to help brands tap into the communities of former professional athletes through revenue-sharing opportunities. Players can promote products through social media and earn commissions through BILI Social. Adrian Capobianco, Co-Founder and CEO of […]
Commentary
Unveiling the Crystal Ball: 5 Predictions for Digital Advertising in 2024
As we say goodbye to 2023 and look forward to 2024, the digital advertising landscape is poised (yet again) for significant shifts and transformations. Here are five bold predictions that are set to reshape digital advertising in 2024. Political Ad Spend Will Soar to Unexpected Heights Creating Unanticipated CPM pain for ALL Marketers and Brands […]
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried and true veteran in […]
Using Low-risk, High-reward Enterprise GenAI for Marketing
There is a dizzying array of new generative AI solutions promising to optimize customer journeys and experiences. So it’s no surprise many digital marketers are ready to go all-in with the technology. In fact, 63% of marketing leaders plan to invest in Enterprise GenAI tools over the next two years. But taking a frenzied leap […]
Latest Posts
The People Have Spoken: BrightLocal Reveals Review Ratings
When consumers search their small screens to decide where to shop, eat, buy groceries, or exercise, they often consult reviews. In fact, poor scores may send someone off to your competitors’ brands—never to return. We all know that UGC (user-generated content) and consumer reviews play a big role in decision-making today. The annual consumer review […]
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]
The Billboard Now Big Screens: OOH Trends from Kevin Bartanian
We know that many consumers today use their small screens (i.e., phones and tablets) to organize their lives, find the things and experiences they need, communicate with friends, family, and colleagues, and watch countless hours of strangers and animals doing bizarre and sometimes comical/inspirational things. Marketers from MULO (multi-location) brands use those screens to push […]
Can Target’s Private Label Products Help Them Compete? Three Brand Experts Weigh In
Target launched its first private label brand in 1984 with the launch of the Honors clothing line. These product lines are now called “owned brands” by the MULO (multi-location) retail giant, which now has nearly 50 owned brands, some of which they have begun to sell to other retailers, making Target a wholesaler and shopping […]
Going for Retail Gold: How the Olympics Impacts MULO Retail & Food
We recently wrote about “momentjacking” and how MULO (multi-location) brands take full advantage of events — big and small — to boost sales and consumer engagement. BTW, “the bon moment” in French means “the right time.” So, why is the Summer Olympics the bon moment for MULO brands? 15 “global partners” have signed on to the Paris […]
Tinuiti Q2 Ad Report Sees Spike in AI-Powered Digital Campaigns
So how did the digital ad economy perform in Q2? Tinuiti explains it all for us in its Digital Ads Benchmark Report, released July 24, which looks at quarterly trends across Google, Meta, Amazon and other dominant platforms. First off, AI-powered digital campaigns drove spending up for the likes of Meta Advantage + and Google Performance […]
Streets Ahead: TikTok Adds Yelp-Like Features, AI Overviews
In this week’s Streets Ahead update we learn about TikTok adding Yelp-like features and Google’s updates to AI Overviews. TikTok Adds Yelp-Like Features The News TikTok is adding features similar to Yelp, categorizing location-specific videos into segments such as food and drink, hotels, and shopping. This update aims to improve user experience by making it […]
Google’s Privacy Shift: Balancing User Privacy, Ad Utility, and Industry Concerns
A recent Google approach for the Privacy Sandbox moves away from deprecating third-party cookies. Instead, it introduces a new experience in Chrome where users can make informed choices about their privacy settings across their web browsing, with the flexibility to adjust these choices. This change aims to give users more control over their privacy while […]
BUST: Clothes & Pizza
Last month, two very different MULO (multi-location) brands, Bob’s Stores and Mod Pizza, had significant financial challenges. MULO retailers and restaurants shuttering their brick-and-mortar operations or restructuring is certainly not major news these days. However, the recent announcements from these two brands prove that just because a consumer category is stable or growing, some businesses […]
Yelp Empowers Multi-location Brands with New Features and Enhanced Tools
Yelp announced today its Summer Ad Product Release, designed to deliver greater value to multi-location service businesses and national brands through a series of new features and updates. This latest rollout includes tools for multi-location service businesses to generate and manage high-intent leads, such as the newly introduced Request a Quote for Brands with a […]
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