News and Analysis
Yelp Introduces Guest Manager, A Front-of-House Operations Tool for Restaurants
Yelp today introduced a new, comprehensive solution for restaurants to manage their front-of-house operations. With online searches for takeout remaining above pre-pandemic levels, the new Yelp Guest Manager is being billed as a comprehensive solution that brings together many of the digital tools restaurants have been using to manage digital ordering, reservations, takeout, guest loyalty, and table management.
How Apple’s Latest Privacy Changes Will Affect Email Marketing
Last week, Apple rolled out iOS 15, which brought more privacy changes that could undermine tracking and disadvantage digital marketers. Most notably, the company’s Mail Privacy Protection policy will ask iOS device users whether they want to “protect” their mail or not, preventing marketers from determining whether consumers who “protect” their email opened messages.
Snap Scan Shines New Light on the Company’s Local Discovery Ambitions
Snapchat’s ambition to become a socially fueled local discovery engine recently got a boost with Snap Scan, a visual search tool that makes the world searchable and shoppable. Connecting dots over several years, Snap’s geo-local efforts include Geofilters, Snap Map, Local Place Promote, and Local Lenses.
Commentary
How Emerging Technologies Allow Businesses to Merge Their Digital and Traditional Marketing
New technologies (and new spins on old ones) are the modern company’s ally in merging digital and traditional marketing. The brands that find a sensible balance between the two are the brands that will outperform the competition. Let’s take a look at four major examples of innovation in this arena.
4 Game-Changing Influencer Marketing Trends to Boost Your ROI in 2019
Many brands have decided to establish dedicated budgets for their influencer marketing campaigns. In fact, 79% of brands surveyed by marketing tech firm Relatable indicated they will have a dedicated budget for influencer marketing campaigns in 2019. Brands are catching onto the power of this medium.
Looking to get in on the action? There are four game-changing trends in influencer marketing that will help you boost the ROI of your influencer marketing campaign in 2019.
Location Data Confidence in an Exploding Data Universe
Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.
Location intelligence is powerful, but in today’s highly scrutinized world, you have to challenge every resource you engage to ensure confidence in its quality. There are three critical questions you should ask data partners before you engage them.
Latest Posts
Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds
Smaller-market papers, with 50,000 or smaller print circulation, are doing quite well overall compared with their larger counterparts, according to the new report by Damian Radcliffe and Christopher Ali. In this Q & A, Ali explains the contrary success of these numerous smaller papers.
Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media… Here’s What You Need to Know About Softbank’s Tender Offer for Uber Coming Tomorrow… As Amazon Marketing Grows, Agencies Sees an Opportunity…
Openings and New Hires at Empyr, Vistar Media, LotLinx
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SurePath Capital Partners, Brandify, and Foursquare.
Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..
How the End of Network Neutrality Could Affect SMBs and the Public Interest
For many years, the government’s assessment of the public interest was to encourage Web access to all. The current FCC, however, contends that this position is better met by eliminating the net neutrality rules — that SMBs will be able to have a variety of ISP options based on their actual needs with the end of the net neutrality rules.
Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…
Social Media Gets the Local Spending Growth, Partly by Default
Social media is widely used — and deemed particularly effective — by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitute for display advertising (and to reach mobile audiences) rather than as a uniquely local or even “social” medium.
Sponsored Content: Optimizing Map Listings to Drive Search Results
In this article, we will take a close look at the role that maps and map listings, such as Google Maps, Apple Maps, and Bing Maps, are playing in the local search ecosystem. We will delve into how the data from those services is driving desktop, mobile, and voice search.
Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…
How Voice Assistants Could Transform Local (Part II)
Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature